Schedule of events

Wednesday, May 15

Time Event
2:45 p.m. - 5:15 p.m.
Optional Floral Buyer Roundtables (Separate registration required.)
5:15 p.m. - 6:15 p.m.
 VIP Reception (Invitation Only)

Thursday, May 16

Time Event
 9:00 a.m. - 10:00 a.m. Registration and Networking Reception
 10:00 a.m. - 10:25 a.m.

Welcome and Introductions

Master of Ceremonies: Carlos Oramas, Chief Executive Officer, GEMS Group 

 10:25 a.m. - 12:50 p.m.

Building Effective Strategies to Adapt to Global Trends
Forward thinking and diligent planning drives success. To enable growth in the floral industry, we must understand emerging trends across the US, Europe and South America, and the implications of fluctuating economies on the retail sector and consumer demand. Join your colleagues to discover viable solutions and create actionable plans to help overcome the most significant factors impacting your business and take a proactive approach to driving sales for long-term success.

High-Performing Marketing
Effective marketing begins with detailed planning to create an experience that influences the customer to act—and finish with a purchase. Examine changing customer segments and trends to influence product marketing, engage customers, and drive sales throughout the floral industry.

Speaker: Lauren M. Scott, Chief Marketing Officer, PMA

Economic Insights
How is your company positioned to react quickly as the global economic climate fluctuates? Understand the economic forecast, its potential impacts on proposed everyday purchase strategies, and how to recognize the leading indicators of change that will allow you to proactively adapt your business plans to move the dial on increasing sales by 2022. 

 12:50 p.m. - 2:20 p.m. Networking Lunch
 2:20 p.m. - 2:35 p.m. Ice Breaker
 2:35 p.m. - 3:35 p.m.

Building Effective Strategies to Adapt to Global Trends (con't)

The Future of Retail

The total customer experience reigns supreme as e-commerce and brick and mortar outlets converge to introduce multiple sales platforms and channels in an omni-channel environment. Explore changing shopping habits and determine how best to engage customers where, when and how they want to shop. 

Speaker: Kevin Coupe, Author, Video Producer and Content Guy for MorningNewsBeat.com

Bringing It All Together
Connect the dots and synthesize all the learning from the day.

 3:55 p.m. - 4:00 p.m. Wrap Up
 4:00 p.m. - 5:15 p.m. Networking Reception


Becky Roberts

Becky Roberts

Director of Floral & New Initiatives

+1 (302) 607-2148

Email Becky

Roundtable contact

Lauren Janeka headshot

Lauren Janeka

Logistics, Events & Programs Coordinator

+1 (302) 607-2187

Email Lauren