PMA Fresh Connections: Floral Anaheim

With over 120 attendees at Fresh Connections: Floral Anaheim, identifying consumer trends from social media and purchasing patterns were just a few takeaways from this exciting event. The buyer roundtables were a huge success. Connecting with the right partners face-to-face was an opportunity not to be missed! At Fresh Connections: Floral Anaheim, your reinvigorated direction certainly began to take shape—both with big-picture ideas and the specifics to make them happen—among individuals and businesses who could become your next big client.

Here's who attended:

- Floral fresh-cut and potted plant growers, importers, exporters and wholesaler
- Floral industry solution providers and industry association representatives
- Floral buyers from major retail and grocery chains, including:

  • Albertsons Companies
  • Bristol Farms
  • Gelson's Markets
  • Grocery Outlet, Inc.
  • H-E-B
  • The Kroger Co.
  • Raley's
  • Schnuck Markets, Inc.
  • Stater Bros. Markets
  • Wal-Mart Stores, Inc.

Become an event sponsor

Promote your product and services to floral industry leaders. A limited number of sponsorship opportunities are available. Contact PMA’s Sales team or call +1 (302) 738-7100 to learn more.

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Floral Market

Research - Trends in Supermarket Floral

PMA and FMI joined efforts to bring you floral benchmarking information to help grow your business. This research provides a comprehensive snapshot of the US mass market floral retail business. It is reflective of today’s industry and relevant to the entire mass market floral supply chain, from grower to retailers.

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Becky Roberts

Becky Roberts

Director of Floral & New Initiatives

+1 (302) 607-2148

Email Becky

Lynda Fisher

Lynda Fisher

Director, Events & Programs

+1 (302) 607-2109

Email Lynda

Roundtable Contact

Lauren Janeka headshot

Lauren Janeka

Logistics, Events & Programs Coordinator

+1 (302) 607-2187

Email Lauren