June 07, 2018

Anaheim, California USA
DoubleTree Suites by Hilton Anaheim Resort

PMA Fresh Connections: Floral Anaheim

With over 120 attendees at Fresh Connections: Floral Anaheim, identifying consumer trends from social media and purchasing patterns were just a few take aways from this exciting event. The retail buyer Roundtables were a huge success and the connections were successful. Connecting with the right partners—face-to-face is an opportunity that can not be missed! Stay on top of specific trends that matter to consumers and gain implementable insights for growth. At floral Anaheim, your reinvigorated direction certainly began to take shape—both with big-picture ideas and the specifics to make them happen—among individuals and businesses who could become your next big client.

Here's who attended:

- Floral buyers from major retail and grocery chains
- Floral fresh-cut and potted plant growers, importers, exporters and wholesaler
- Floral industry solution providers and industry association representatives

Join floral buyers from the following companies:

  • Albertsons Companies
  • Bristol Farms
  • Gelson's Markets
  • Grocery Outlet, Inc.
  • H-E-B
  • The Kroger Co.
  • Raley's
  • Schnuck Markets, Inc.
  • Stater Bros. Markets
  • Wal-Mart Stores, Inc.

Floral Buyer Roundtables
This unique opportunity, similar to speed dating, allows floral suppliers to connect face-to-face with retailers, opening the door for more in-depth conversations in the future. Floral suppliers and retailers are carefully matched according to criteria provided in pre-meeting applications. If selected, suppliers will meet for 10 minutes with 5 different buyer companies. Separate registration is required, and space is limited. 

Become an event sponsor

Promote your product and services to floral industry leaders. A limited number of sponsorship opportunities are available. Contact PMA’s Sales team or call +1 (302) 738-7100 to learn more.

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Floral Market

Research - Trends in Supermarket Floral

PMA and FMI joined efforts to bring you floral benchmarking information to help grow your business. This research provides a comprehensive snapshot of the US mass market floral retail business. It is reflective of today’s industry and relevant to the entire mass market floral supply chain, from grower to retailers.

More >

PMA Provides a Community for the Mass-Market Floral Industry

With our help, Carlos Oramas, CEO and Co-Founder of Gems Group Inc., makes connections with suppliers, customers, and talent on a more personal level. Today, his business is thriving. Check out Carlos’ story and learn more about the resources we tailor to our members.

Fresh Connections Floral Anaheim

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Becky Roberts

Becky Roberts

Director of Floral & New Initiatives

+1 (302) 607-2148

Email Becky

Lynda Fisher

Lynda Fisher

Director, Events & Programs

+1 (302) 607-2109

Email Lynda

Roundtable Contact

Lauren Janeka headshot

Lauren Janeka

Logistics, Events & Programs Coordinator

+1 (302) 607-2187

Email Lauren