PMA Fresh Connections: Floral Anaheim

Build Your Competitive Edge 

The lack of actionable data in the floral department has made it difficult to create strategies to increase sales and grow your bottom line. Now that data is available - you just need to learn how to leverage it. Come to Fresh Connections: Floral Anaheim to explore the data and engage with your colleagues in a team-based competition to apply and adapt new strategies to fit consumer and market demands, uncover how data reveals trends and create new sales opportunities. While you are in Anaheim:

Connect to grow your business. Networking opportunities throughout the program offer ample time to find new partners, make new connections, and catch up with industry leaders and colleagues.

Participate in optional Buyer Roundtables. This unique opportunity, similar to speed dating, allows floral suppliers to connect face-to-face with retailers, opening the door for more in-depth conversations int he future. Separate registration required.


Confirmed Retailers

  • Albertsons Companies, Corporate
  • Albertsons Companies, Denver
  • Albertsons Companies, Northern California
  • Albertsons Companies, Oregon
  • Albertsons Companies, Seattle
  • Albertsons Companies, Southern California
  • Bristol Farms
  • Gelson's Markets 
  • H-E-B
  • Procacci Brothers
  • Raley's
  • Sprouts Farmers Market
  • Stater Bros. Markets

Become an event sponsor

Promote your product and services to floral industry leaders. A limited number of sponsorship opportunities are available. Contact PMA’s Sales team or call +1 (302) 738-7100 to learn more.

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Becky Roberts

Becky Roberts

Director of Floral & New Initiatives

+1 (302) 607-2148

Email Becky

Lynda Fisher

Lynda Fisher

Director, Events & Programs

+1 (302) 607-2109

Email Lynda

Roundtable Contact

Lauren Janeka headshot

Lauren Janeka

Logistics, Events & Programs Coordinator

+1 (302) 607-2187

Email Lauren