With over 120 attendees at Fresh Connections: Floral Anaheim, identifying consumer trends from social media and purchasing patterns were just a few takeaways from this exciting event. The buyer roundtables were a huge success. Connecting with the right partners face-to-face was an opportunity not to be missed! At Fresh Connections: Floral Anaheim, your reinvigorated direction certainly began to take shape—both with big-picture ideas and the specifics to make them happen—among individuals and businesses who could become your next big client.

Here's who attended:

- Floral fresh-cut and potted plant growers, importers, exporters and wholesaler
- Floral industry solution providers and industry association representatives
- Floral buyers from major retail and grocery chains, including:

• Albertsons Companies
• Bristol Farms
• Gelson's Markets
• Grocery Outlet, Inc.
• H-E-B
• The Kroger Co.
• Raley's
• Schnuck Markets, Inc.
• Stater Bros. Markets
• Wal-Mart Stores, Inc.