Anaheim, California USA
Hyatt Regency Orange County

Fresh Connections Floral: Anaheim

Important Coronavirus (COVID-19) Update

Due to the unprecedented disruptions facing the mass-market Floral Industry because of COVID-19, PMA is postponing all currently scheduled in-person floral events and any virtual events not related to addressing immediate industry needs. This will allow the industry to focus on current challenges and the path forward. READ MORE

Fresh Connections Floral: Anaheim

Important Coronavirus (COVID-19) Update

Due to the unprecedented disruptions facing the mass-market Floral Industry because of COVID-19, PMA is postponing all currently scheduled in-person floral events and any virtual events not related to addressing immediate industry needs. This will allow the industry to focus on current challenges and the path forward. READ MORE

Take this chance to meet:

  • Floral buyers from major retail and grocery chains
  • Fresh cut growers, importers, exporters and wholesalers
  • Potted plant growers, importers and exporters
  • Breeders
  • Floral industry solution providers and industry association representatives

Meet:

  • Floral buyers from major retail and grocery chains
  • Fresh cut growers, importers, exporters and wholesalers
  • Potted plant growers, importers and exporters
  • Breeders
  • Floral industry solution providers and industry association representatives
SAVE NOW
SAVE NOW
Register before May 9
Floral Buyer Roundtables
Connect Face-to-Face with Retailers
Floral Buyer Roundtables
Connect Face-to-Face with Retailers

Travel and Hotel Informaton

Travel & Hotel Informaton

Sponsorship Opportunities
Sponsorship Opportunities

Fresh Connections: Floral Anaheim Registration

Registration includes:

Networking Reception and educational sessions. Separate registration for Floral Buyer Roundtables required. 

Cancellation Policy
No refunds. Substitutions accepted.

QUESTIONS?
Contact Member Services at MemberServices@pma.com or +1 (302) 738-7100


Early-bird registration deadline: May 8, 2020
Advance registration deadline: May 29, 2020

 
On or before May 8
After May 8
PMA Member
US$150
US$165
Non-Member
US$225
US$250

Registration includes:
Networking Reception and educational sessions. Separate registration for Floral Buyer Roundtables  required.

Cancellation Policy:
No refunds. Substitutions accepted.

Registration questions?
Contact Member Services: MemberServices@pma.com or +1 (302) 738-7100.


Register now

Schedule

Thursday, June 04

Time  Event 
9:00 AM - 11:15 AM  Optional Floral Buyer Roundtables*
1:00 PM - 1:30 PM  Networking Reception
1:30 PM - 1:45 PM  Welcome and Introductions
1:45 PM - 4:30 PM  Know Your Customer: Gender Insights to Improve Your Marketing Efforts

Knowing your ever-changing consumer and capitalizing on what drives them to purchase (or not to purchase) floral products is key to growing your business.

Share your thoughts about how gender influences floral purchases, then learn from a diverse panel of floral consumers about what they really value. Small discussion groups will then create plans to market to different consumer groups, looking through the gender lens.

You’ll walk away with a better understanding of your customers and key drivers to connect with today’s consumer to drive floral sales.

4:30 PM - 4:45 PM Wrap-Up
4:45 PM - 5:45 PM  Networking Reception

*Separate registration required