Schedule of Events

Thursday, June 6

 Time Event
9:00 a.m. - 11:15 a.m. Optional Floral Buyer Roundtables (separate registration required)
1:00 p.m. - 1:30 p.m. Registration and Networking Reception
1:30 p.m. - 1:45 p.m.

Welcome and Introductions

Master of Ceremonies: 
Joe Don Zetzsche, Director of Floral & Blooms Floral Shops, H-E-B

1:45 p.m. - 3:55 p.m.

Finding Your Competitive Edge with Data
Today’s business climate is different – with diverse generations to serve and multiple business channels. The lack of actionable data in the floral department typically made it difficult to create strategies for increasing sales and growing the bottom line. Now with data available from IRI and Nielsen, you’ll be able to understand sales and demand in your region and grow your business—you’ll just need to learn how to leverage the information!

The Data Story
Learn the story behind the data and how it reflects current trends impacting the floral industry and the competitive landscape.

Actionable Outcomes - Team Exercise
Data is great…but only if you know how to use it to your advantage. Join your colleagues in a team-based competition to create plans to take advantage of trends, missed opportunities, and challenges revealed through analysis of point-of-sale data. Apply and adapt new strategies to fit consumer and market demands, uncover how data reveals trends and create new sales opportunities. 

Presentations to Judge's Panel
Be a part of the “Big Reveal” as the finalists present to the judges their winning analysis and insights from the data for the final determination of THE WINNING TEAM!

Wrap Up

Speaker: Shawna Suckow, Buyer Behavior Expert, The Buyer Insider

3:55 p.m. - 4:05 p.m.  Winner Announcement/Closing
4:05 p.m. - 5:00 p.m.  Networking Reception


Becky Roberts

Becky Roberts

Director of Floral & New Initiatives

+1 (302) 607-2148

Email Becky