Joe Don Zetzsche
Director of Floral and Blooms, H-E-B
Joe Don leads the merchandising department for H-E-B, working to create new experiences every day for floral customers. He has strong retail, marketing, buying and regional leadership experience, and he specializes in store operations, procurement, marketing, corporate business unit leadership and professional coaching. He was recognized in 2013 as the PMA Floral Marketer of the Year and currently leads the association’s Floral Council. Joe Don has been a Director on the PMA Board since October 2016, and currently holds the Officer position of Chair Elect.