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Speakers

Shawna Suckow

Shawna Suckow

Buyer Behavior Expert, The Buyer Insider

Shawna is a speaker and emcee with some serious knowledge of consumer behavior.  She was a million-dollar B2B buyer in the hospitality industry for over 20 years. In 2008 she founded an association of B2B buyers, which now has over 2,500 members across North America. She began studying B2B and B2C consumer behavior in earnest in 2009, and speaking to audiences of salespeople, marketers and retailers who were frustrated with the shifting marketplace and the influences of technology. She’s written three books, two of which have become best-sellers. She’s spoken on 5 continents in 16 countries, helping businesses to understand the ever-evolving customer landscape.
Joe Don Zetzsche

Joe Don Zetzsche

Director of Floral and Blooms, H-E-B

Joe Don leads the merchandising department for H-E-B, working to create new experiences every day for floral customers. He has strong retail, marketing, buying and regional leadership experience, and he specializes in store operations, procurement, marketing, corporate business unit leadership and professional coaching. He was recognized in 2013 as the PMA Floral Marketer of the Year and currently leads the association’s Floral Council. Joe Don has been a Director on the PMA Board since October 2016, and currently holds the Officer position of Chair Elect.