Schedule Of Events

Wednesday, May 23

 Time Event
8:00am – 5:30pm
Participant Registration
9:00am – 10:00am
The Center for Growing Talent by PMA Young Professionals Coffee Hour
Geared towards professionals 35 and younger, you will engage in meaningful conversation with peers while expanding your network. Mix, mingle and be inspired by your colleagues from around the globe.
10:15am – 11:00am
Welcome Coffee and Exposition
11:00am – 11:30am
Welcome, Introductions and Ribbon Cutting Ceremony
11:30am – 1:00pm
The Evolving Consumer and How to Meet Their Needs

Consumers have high expectations for food quality, variety and health, but they also want convenience in packaging and ease of preparation despite geographic location. What do you need to know to address consumer satisfaction? Learn about the trends and the implications they have for product development, quality, packaging and distribution.


Elena Ozeritskaya, Founder, Fresh Insight

1:00pm – 3:30pm
Networking Lunch and Exposition
3:30pm – 5:00pm

Fast Forward – The Impact of the Mexico Presidential Election and NAFTA

Two of the hottest topics keeping business leaders up at night are the upcoming presidential election and potential changes to NAFTA. You read the news. You talk with your peers both within and outside the industry. Come prepared with your questions and talk to the experts to find out what is really happening, and how the outcomes may affect your business.


Vicente Fox, President of Mexico (2000-2006)

5:00pm – 6:30pm
Cocktail Reception

Thursday, May 24

Time Event
8:30am – 9:30am
Networking Breakfast and Exposition
9:30am – 11:00am

Increase Your Bottom Line – Using Technology to Solve Your Most Important Business Problems

Many technologies offer solutions for improving efficiencies and solving problems, such as labor. When is the right time to make the investment in new technology? How do I weigh the cost vs. the benefits? We’ll explore the latest advances addressing some of the challenges Mexico is facing. Come hear about the steps you can take to develop a technology roadmap for your company.


Dr. Bob Whitaker, Chief Science & Technology Officer, Produce Marketing Association

11:00am –11:45am
Coffee Break and Exposition
11:45am – 12:45pm

Building Your Global Brand in China

It is a known fact China has become one of the preferred destinations for exporting fruits and vegetables based on population and economic growth. And with these changes comes evolving consumer demands for high-quality/premium offerings. Companies within country are realizing the benefits of producing these commodities/varieties that were once imported to meet this demand. This session will provide insight into what Mexican suppliers should consider to ensure their best chances for success in this ever-changing environment. If you fail to adapt, you’ll get left behind… Come re-imagine your brand!


Claudette Quevedo, Food Safety Director for Mexico and Latin America, Driscoll’s.
John Wang, CEO and President of Mr. Avocado and Lantao


Alejandro  Larreategui

Alejandro Larreategui

PMA Mexico Representative

+52 1 81 8396-5523

Email Alejandro

Nancy Tucker

Nancy Tucker

Regional VP

+1 (302) 607-2105

Email Nancy

Sarahi Dominguez

Sarahi Dominguez

Event & Program Manager

+1 (302) 781-5853

Email Sarahi