|8:00am – 5:30pm
|9:00am – 10:00am
||The Center for Growing Talent by PMA Young Professionals Coffee Hour
Geared towards professionals 35 and younger, you will engage in meaningful conversation with peers while expanding your network. Mix, mingle and be inspired by your colleagues from around the globe.
|10:15am – 11:00am
||Welcome Coffee and Exposition|
|11:00am – 11:30am
||Welcome, Introductions and Ribbon Cutting Ceremony|
|11:30am – 1:00pm
The Evolving Consumer and How to Meet Their Needs
Consumers have high expectations for food quality, variety and health, but they also want convenience in packaging and ease of preparation despite geographic location. What do you need to know to address consumer satisfaction? Learn about the trends and the implications they have for product development, quality, packaging and distribution.
Elena Ozeritskaya, Founder, Fresh Insight
|1:00pm – 3:30pm
||Networking Lunch and Exposition|
|3:30pm – 5:00pm
||Fast Forward – The Impact of the Mexico Presidential Election and NAFTA
Two of the hottest topics keeping business leaders up at night are the upcoming presidential election and potential changes to NAFTA. You read the news. You talk with your peers both within and outside the industry. Come prepared with your questions and talk to the experts to find out what is really happening, and how the outcomes may affect your business.
|5:00pm – 6:30pm
|8:30am – 9:30am
||Networking Breakfast and Exposition
|9:30am – 11:00am||
Increase Your Bottom Line – Using Technology to Solve Your Most Important Business Problems
Dr. Bob Whitaker, Chief Science & Technology Officer, Produce Marketing Association
||Coffee Break and Exposition|
|11:45am – 12:45pm||Building Your Global Brand in China
It is a known fact China has become one of the preferred destinations for exporting fruits and vegetables based on population and economic growth. And with these changes comes evolving consumer demands for high-quality/premium offerings. Companies within country are realizing the benefits of producing these commodities/varieties that were once imported to meet this demand. This session will provide insight into what Mexican suppliers should consider to ensure their best chances for success in this ever-changing environment. If you fail to adapt, you’ll get left behind… Come reimagine your brand!