Elena Ozeritskaya

Elena Ozeritskaya

Founder, Fresh Insight

Elena Ozeritskaya specializes in Customer Insight & Co-Creation. During her time at Unilever and Syngenta she was responsible for driving innovative projects with customer insight and in collaboration with consumers. Among other projects, she was involved from inception to launch using customer insight to develop Syngenta’s “Sweet & Seedless snack pepper” which won the Fruit Logistica Innovation Award in 2012. She founded Fresh Insight in 2012 with the mission to support companies in the development of Customer Insight and to stimulate Co-Creation. She is a keynote speaker on consumer and megatrends in food and floral, inspiring companies to get closer to their customers and to end-consumers.
Bob Whitaker

Robert J. Whitaker, Ph.D.

Chief Science & Technology Officer

Bob Whitaker received his Ph.D. in Biology from SUNY Binghamton in 1982. Upon graduation, Bob joined DNA Plant Technology Corporation serving as both vice president for vegetable research and development and vice president of product development. In 1998, Bob joined NewStar as vice president of product development and quality where he developed corporate global food safety programs, spearheaded product development, and had operational responsibility for two value-added processing plants. In April 2008, Bob became the chief science & technology officer of the Produce Marketing Association (PMA), overseeing food safety and technology efforts from field to fork. Bob has served as a volunteer leader for the United Fresh Produce Association, as chairman of the International Fresh-cut Produce Association (IFPA) board. Bob has been directly involved on a number of industry and government food safety and technology initiatives. In 2006, Bob was awarded IFPA’s Technical Achievement Award for his work in food safety and product development. He was named to the Executive Committee for the Center for Produce Safety (CPS) in 2007, and served as chairman of the CPS Technical Committee until 2013. Bob still serves as a member of the CPS Technology Committee which oversees the solicitation and awarding of funds for produce food safety research.