PRODUCE MARKETING ASSOCIATION (PMA)

Guiding Values

PMA's values describe the principles, standards and qualities that we strive to achieve and are common to our global community. PMA's values guide our behavior and decisions, and set the expectations our members should have for their association. Our values are:
-Courage
-Character
-Community

Our Mission

To connect, to inform, and to deliver business solutions that enhance members' prosperity.

Our Vision

PMA will strengthen and lead the global produce community.

We're committed to our values of Courage, Character & Community because they serve as a strong foundation for us and for our community. Every day these values guide our decisions and actions in order to create a strong and sustainable organization and industry.

Bryan Silbermann, PMA CEO