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Cathy Burns

Cathy Burns

CEO, Produce Marketing Association

Cathy Burns is CEO of the Produce Marketing Association (PMA), based in Newark, Delaware. She joined PMA on December 1, 2013 and is responsible for a number of strategic PMA initiatives, including those focused on increasing consumption of fresh fruits and vegetables; development of PMA Board of Directors and staff; and applying expertise and exceptional insights as a retail leader to opportunities to help PMA members more effectively engage and communicate with consumers. PMA is the leading trade association representing companies from every segment of the global produce and floral supply chain. Prior to joining PMA, she served as president of Food Lion, Harveys and Reid’s, and was a member of the Delhaize America Executive Committee. Her responsibilities there included banner operations, including store financial performance, merchandising, pricing, customer service and marketing.  Burns has more than 25 years of experience in the grocery industry.  She previously served Food Lion as Chief Operating Officer, senior vice president of retail operations-north, and senior vice president of fresh merchandising, distribution, and quality assurance. Burns joined Food Lion in 2002 from its sister banner, Hannaford Supermarkets, where she was vice president of fresh merchandising. She began her career at Hannaford as a part-time service clerk.  She completed the grocer’s retail training program and held assistant store manager, perishable manager and store manager positions. She chairs the Board of Governors for Children’s Miracle Network and the Board of Directors for Duke Children’s Hospital and Health Center.  In addition, she is a past Board member of the Coca Cola Retailing Research Council and the Network of Executive Women (NEW). Burns was named a 2007 Top Woman in Grocery by Progressive Grocer, was awarded The Packer’s 2008 Produce Marketer of the Year award, named one of Supermarket News’ Power 50 in 2009, was named one of Mass Market Retailer’s Most Influential Women in Mass Market Retailing in 2010, and was recognized as one of the top 25 leaders in the produce and floral industries by The Packer in 2018. Burns holds bachelor’s degrees in management and marketing from the University of Maine and completed coursework in strategic retail management at the College of William and Mary. She enjoys spending quality time with her family, which includes her husband, Ty and their two daughters, Alexis and Maia. Their interests include cycling, surfing and photography.
Kevin Coupe

Kevin Coupe

Author, Video Producer and Content Guy for MorningNewsBeat.com

Kevin Coupe has been a working writer all his professional life. For the past two decades, he’s been bringing a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers to audiences everywhere. With his book, Retail Rules! 52 Ways To Achieve Retail Success, he gives advice on management, marketing, customers, and operations from his unique view of the world of retail. And he is the co-author of The Big Picture: Essential Business Lessons from the Movies, which uses film narratives to teach about leadership, marketing and surviving the workplace. For 17 years, he’s had his own website/blog – MorningNewsBeat.com where he provides “business news in context, and analysis with attitude” to some 35,000 worldwide subscribers. Kevin also is an adjunct faculty member of Portland State University’s Center for Retail Leadership in Oregon, where he has been teaching a summer marketing course for five years. At present, Kevin is working on a sequel to The Big Picture, a novel, and a screenplay (that he describes as being a “black comedy about forward buying, just-in-time deliveries and slotting allowances”).