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Roxi Beck

Roxi Beck

Vice President at the Center for Food Integrity

Roxi Beck, Vice President at the Center for Food Integrity, brings extensive experience working across several sectors of the food system including livestock, dairy, grains, education, finance and government. Whether research, communications training, content generation, media monitoring or online strategic outreach and engagement, her work at CFI focuses almost exclusively on directing strategy and activities for consumer-facing initiatives related to food.

Meghan Diaz

Sr. Sourcing Manager Sprouts Farmer’s Market

For over 11 years, Meghan’s passion for fresh produce sourcing has been a driving force in her pursuit of a dynamic career in the industry. Growing up in Monterey, CA surrounded by family farms, she discovered her calling in produce at a young age. For the first half of her career, Meghan worked in foodservice before making the transition to retail. She is currently the Senior Sourcing Manager of the East Coast for Sprouts Farmer’s Market and throughout her tenure, she has led the company’s east coast expansion through creating strategic sourcing strategies and sustainable grower partnerships to provide the freshest produce at the best value for their customers. Along with her career accomplishments, Meghan has been commended for her leadership by the PMA and SEPC on several occasions. Meghan also sits on the Sprouts Farmer’s Market Woman’s Development Board and is just as passionate about the advancement of women in our industry as she is about produce. She is a graduate of Fresno State with a degree in Business Management.
Mark Hendricks, Produce Merchandising and Operations Director, Pyramid Foods

Mark Hendricks Sr.

Produce Merchandising and Operations Director, Pyramid Foods

Mark is a veteran of the retail and wholesale industries of more than 45 years. Starting with Safeway as a courtesy clerk in the mid 70’s, Mark worked his way thru the retail departments in several stores in the Oklahoma City market, finally finding his passion in the Produce department. Mark has held several management and buying positions during his career including District and Ad Group specialist for both wholesalers and retailers , commodity produce and Floral buyer , and Produce and Floral Department Director for Safeway , Associated Wholesale Grocers, Homeland Stores , the IGA Group and most recently Pyramid Foods . He is familiar with both the operations and marketing sides of both industries with a passion for customer satisfaction and providing the best customer experience, no matter which side of the fence he is on. 
Brian Numainville speaker at Fresh Connections Retail 2020

Brian Numainville

Principal, The Retail Feedback Group

A leading expert in consumer-centered marketing research, Brian possesses more than 25 years of in-depth experience working with organizations in the food, supermarket, wholesale, retail, trade association, and nonprofit sectors. Some key areas Brian consults on include consumer research, stakeholder feedback, voice of customer programs, industry benchmarking studies, and public relations efforts. Brian is a well-known commentator, who appears regularly in a variety of publications, as well as presents at and facilitates sessions with retail and food industry audiences. Brian served as the chair of the Food Marketing Institute (FMI) Consumer Market Research Committee for many years and remains actively involved with the National Grocers Association (NGA). He earned his M.A. in Communication Studies and his B.A. summa cum laude in Communication Studies from the University of Minnesota, as well as holds Professional Researcher Certification (PRC) from the Insights Association. Brian co-authored the book “Feedback Rules!”, published by Brigantine Media in 2016.
Anthony Totta

Anthony Totta

Founder, Chief Executive Officer and Produce Consultant for Grow My Profits LLC

Anthony J. Totta, founder, chief executive officer and produce consultant for Grow My Profits LLC, offers more than 35 years of proven success in fresh produce procurement, supply chain management, retail sales, purchasing, wholesale development, and distribution. He has an industry-wide reputation for excellence in all areas of marketing, sales, and produce restructuring and consistently generates record returns for his clients. Over the years, Anthony has built valuable partnerships with some of the country’s largest grower/shippers, and he leverages those relationships to help his clients make the right contacts and develop effective business strategies. Anthony’s client base includes companies from across the United States and abroad.