Schedule of Events

Tuesday 15 August: Women's Fresh Perspectives Event*

Time Event
12:30 - 14:00
Arrival & Registration (tea/coffee/light refreshments) with special tea & chocolate tasting station
14:00 - 14:30

Welcoming Session

 14:30 - 15:30

Navigating Unconscious Bias
Interactions at work and in other organizational contexts are driven by pervasive but unspoken beliefs that we all have. We quickly form these impressions and use them in our decisions around how to interact with others—all without saying a word. As leaders, we have both an opportunity and a responsibility to understand unconscious bias and its possible impact on our leadership.
As a result of this workshop, you will be able to:
• identify and learn from your past experiences with unconscious bias
• more readily recognize sources of unconscious bias
• gain tools and practices to address unconscious bias
Speaker:  Tyi McCray, PhD, Consultant

 15:30 - 15:45
Networking Break
 15:45 - 17:00

Exploring Unconscious Bias - Panel Discussion
This session will further delve into the concept of Unconscious Bias and explores experiences with bias on all levels. Gain insights into this subject matter and how to navigate around this type of partiality - how it affects us in our work and personal lives.  Panelists include:
Auguste "Gusti" Coetzer - Executive Search Director, Signium (formerly Talent Africa)
Yolanda Louw - Group Financial Director, Food Lovers' Market
Alta van Eeden - Senior Commercial Manager - Subtropicals, The Fruit Farm Group SA
Zoli Macanda-Simbodyal - Director, Finance and Business Admin., John Deere
Barbra Muzata - Communications & Industry Affairs Head: DuPont Pioneer Seed SA


 17:00 - 18:00
Reception (includes participants from women's education session and additional Women's Fresh Perspectives Leadership dinner participants)
 18:00 - 21:00
Women's Fresh Perspectives Leadership Dinner
Keynote Speaker:  Suzanne Ackerman-Berman
Executive Director:  Transformation, Pick N Pay Stores, Ltd.

Participate in this exceptional evening and be motivated by one of South Africa's prominent motivational leadership speakers.
 (Registration fee for Reception and dinner alone R700)
 *13:30-17:00  Programming reserved for women only, men may join for reception and dinner starting at 17:00

 *Separate registration is required.

Wednesday 16 August: Fresh Connections

Time Event
 8:00 - 17:00 Registration Open
9:30 - 10:00

Welcome Session and Opening Remarks
Conference Moderator: 
Michael Jackson
Craig Bond, Chief Executive: Partnerships, Joint Ventures & Strategic Alliances, Barclays Africa/Absa Group
John Oxford, President & CEO, L&M
Lindie Stroebel, General Manager, Southern Africa, Produce Marketing Association
Tommie van Zyl, CEO, ZZ2 Farming Operation

10:00 - 10:45
State of the Global Fresh Produce Industry - A Look at Trends Around the World
With the overall goal of increasing consumption, the global produce supply chain is faced with challenges in identifying and addressing retail,  consumer and industry related trends, while preparing for the implications brought forth by these dynamics. This session will provide a glimpse into the top US and EU centric trends and their impacts on Africa and other trade partners.
Cathy Burns, CEO, Produce Marketing Association
Colette Shannon, Head of Communications, Spinneys Dubai
 10:45 - 11:30 State of the Fresh Produce Industry in Southern Africa
This session will delve into the state of the produce industry in Southern Africa. Participants will hear from experts in country on trends and topics that are destined to affect the produce supply chain and their impacts in the way companies do business. Gain awareness and insights on these and more areas, while learning actionable ways of addressing these trends head on.
Speaker:  Maryla Masojada, Managing Director, Trade Intelligence
11:30 - 12:00 Networking Break
 12:00 - 12:45

Global Perspective on Logistics and Supply Chain
Given middle-class population and economic growth, as well as changing demographics, the fresh produce industry is aware of the growing opportunities in fast-growing African consumer markets such as Nigeria, Kenya, and Ghana. As McKinsey & Company notes, just as the potential of trading with Africa have been widely acknowledged, so too have the perils of doing business there - which include poor infrastructure, difficult trade procedures and fragmented retail markets. This session will offer best practices from companies successful in building strong supply networks in Africa, the U.S. and other markets.
Andy Connell, Director, A-Bar-C Services
Rich Dachman, Vice President of Produce, Sysco Corporation

12:45 - 13:45  Geo-Politics and Trade: What It Could Mean For You
Last year saw major shifts in electoral power that will undoubtedly affect world economics. How will the impending changes in trade relations and agreements effect exporting opportunities for South African companies? This session will delve into how global trade will be changing and the new opportunities that are presenting themselves.
Speaker: Daryl Ilbury, Researcher and Senior Writer, Mindofafox
 13:45 - 14:45
Networking Lunch
14:45 - 15:30
Building your Brand as an Employer to Attract the Best Talent
According to an EY 2014 Sub‐Saharan Africa Talent Trends and Practices survey, there is a rising war for talent in Sub‐Saharan Africa. As companies gear up for growth, the demand for the skills needed to support such ambition have increased and is being matched by greater mobility in the labour market. To remain competitive, companies need to be deliberate in how they plan and respond to these challenges. The strength of the employer’s brand is one of the most important factors for attracting talent in Sub-Saharan Africa. Learn how you can build your brand as an attractive employer to recruit top talent in the market.
Speaker:  Deon Binneman, Facilitator and Trainer
15:30 - 16:15 Through the Eyes of the Retailer
The secret recipe to any sustainable business is providing desired product or service to consumers, understanding their needs and collaborating across the supply chain to meet demand. Woolworth’s has been successful at all three. Hear firsthand from Woolworth’s CEO, Zyda Rylands on the retailer’s perspective on building successful relationships with suppliers and the future of retail in South Africa.
Speaker:  Zyda Rylands, CEO, Woolworths
16:15 - 16:30 Closing Remarks
Speaker:  Brian Coppin, Co-Founder & Chief Executive Officer, Food Lover's Market
16:30 - 20:00 Reception - Trade Show Opening

Thursday 17 August: Fresh Connections

Time Event
 07:30 - 08:45
 Center for Growing Talent by PMA Young Professionals Breakfast
Young professionals under 35 years of age are invited to gather at PMA Fresh Connections: Southern Africa Young Professionals Breakfast to mix and mingle. This high-energy breakfast provides an opportunity for attendees to grow a strong peer and professional network of colleagues and hear from a panel of industry icons.

Moderator: Michelle Moss, Signium (formerly Talent Africa)
Michelle will moderate a panel of two mega farmers who are revolutionizing agriculture in the southern hemisphere.

Panelist: Rossouw Cilliers, Laastedrif Farming Group
Under the leadership Rossouw, Laastedrif Group produces stone and pome fruit and a wide selection of vegetables, onion plants and seed, in addition to sheep farming. This hardworking farmer and business man extends his activities to six farms covering some 20 000 hectares.

Panelist: Charl Senekal, Mkuze Estates
One of the largest privately-owned sugar cane producers in Africa, and perhaps, the world, Mr. Senekal began as a small farmer and has successfully elevated to a businessman, entrepreneur and agriculture leader. Mkuze Estates produces sugar cane on 4 500 hectares on the picturesque north coast of Pongola.

*Separate registration required
9:00 - 16:00 Trade Show
10:00 - 12:00 Concurrent Workshops (Select one of the following two workshops.  Additional registration fee is required): 
1. Climate Smart Agriculture: Focus on Technology  (OR)
Climate change is real, changes in rainfall patterns are felt. Adaptation and mitigation measures are needed in Southern Africa. This workshop will be a great opportunity to learn about cutting edge technologies and best practices on Climate Smart Agriculture and link up with leading companies in this field. Preceding from a study conducted by the Dutch Embassy on the gaps between availability and use in Climate Smart Agriculture in South Africa , the workshop will seek to respond to the concrete issues that are dominant in the Southern Africa. Organized by the Embassy of the Kingdom of the Netherlands in South Africa, this workshop will seek also to highlight Dutch Climate Smart Agriculture technologies relevant for Southern Africa. Facilitators will be the Dutch Agricultural counselor, Jack Vera and a Dutch expert in the Agricultural Social entrepreneurship, Aart van den Bos. Dutch companies with extensive experience and cutting edge technologies in Climate Smart Agriculture projects will make presentations and contribute to discussions.
Aart van den Bos, Entrepreneur
Dr. Jack Vera, Agricultural Counsellor for South Africa (and Angola) at the Embassy of the Kingdom of the Netherlands in South Africa
2. Special Focus on Supply Chain and Logistics
All stakeholders in the Fresh Produce industry are involved in distribution of products, from one end to another, and eventually to the customer. The quality of products are a critical determinant of the industry’s competitiveness. How does the logistics and distribution (the cold chain) as an enabler of the fresh produce business influence returns? Keeping up with technological developments, logistics sophistication and management trends, as well as supply chain efficiency improvements, are key for industry role players to maintain and grow their market share – locally, regionally and globally. In this workshop, experts and industry leaders will share their knowledge, views and/or observations of what is new, interesting and expected. A facilitated discussion will provide opportunity for attendees to engage with the experts and industry leaders as well as amongst themselves to get the best possible learning experience.
Participating moderator: Malcolm Dodd
Expert speaker: Andy Connell
12:00 - 13:00
Break - Trade Show
13:00 - 15:00 Concurrent Workshops (Select one of the following two workshops.  Additional registration fee is required)
1. Advising Trade in Africa  (OR)
In terms of trade, production, market development and investment, many leaders in the fresh produce industry consider Africa as the last frontier. With vast amounts of unexplored productive land and resources, production potential is significant. The biggest excitement though, is the growing consumer base – growing population, increasing income levels, urbanisation trend, and a combination of modernisation and westernisation across the continent. Over the past decade, the retail revolution, along with improved assicilbility and access to technology, changed the face of shopping for customer, especially in fresh produce. It does come with it’s challenges, of which logistics are probably one of the major bottlenecks when dealing with perishable products. This workshop is setting the stage for an industry leader to facilitate inputs from experts on the mega trends in Africa, as well as the trade potential. Participants will gain extremely valuable insights to enable their strategic thinking and decision-making when considering trade in Africa. Sufficient time will be provided for a facilitated discussion.
Participating moderator: Dr. Johan van Deventer
Expert speakers:
Prof. Ferdi Meyer, BFAP, University of Pretoria
Dr. Ernst Idsardi, TRADE, North West University

2. Responsible Sourcing: Focusing on Standards and Practices
Responsible sourcing is fast becoming recognised as a business necessity. Fresh Produce industry role players are all reacting to their customers’ expectations and demands by developing and introducing responsible sourcing policies and implementing related practices. As per the definition adopted by the workshop partner, NSF International, Responsible sourcing is the voluntary commitment that your business makes to address the social and environmental risks that impact your supplier relationships and the products you source. These risks are dynamic, complex and interconnected and they go to the foundation of all food businesses. Addressing and reducing these risks constructively again provides the ability to capitalize on new business opportunities. During this workshop, hosted in partnership with NSF International, a better understanding of the pertinent risks can be obtained, as specialists in the respective fields will give explanation from their expert knowledge thereof. Through a facilitated panel discussion, industry leaders are then positioned to share how they go about to address these risks in practice.
Moderator: Wouter Conradie, Managing Director, NSF Africa (Pty) Ltd
Experts on risks:
Climate Change - David Farrell (Blue North)
Social Welfare - Tania Moodley (Tesco SA)
Brand Reputation - Deon Binneman (Brand Reputation Expert)
Crop Protection - Marius Boshoff (Villa Crop Protection)
Food Fraud - Ulli Gerntholtz (NSF)
Industry leaders:
Tommie van Zyl, CEO ZZ2
Bram Snijder; Technical and Production Director, Lombard Spies Avocado
Andre Milson; Group Head of Sustainability, Food Lovers Market
Southern Africa

Competition Increases in South African Retail Environment

The grocery retail environment in South Africa is extremely competitive. Price wars, prime locations, experienced staff and existing store improvements are some tactics. Mixed retailers recently presented additional competition to grocery retailers by increasing their product lines to different types of fresh food. South Africa’s leading grocery retailers are expected to open more convenience stores and digital presence in an effort to benefit from the growing demand for convenience.

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Richard Owen

Richard Owen

VP Membership

+1 (302) 607-2132

Email Richard

Lindie Stroebel

Lindie Stroebel

PMA General Manager, Southern Africa

+27 (79) 4971594

Email Lindie