Schedule of Events

Tuesday 15 August: Women's Fresh Perspectives Event*

Time Event
13:30 - 14:15

Opening tea/coffee

 14:30 - 15:30

Navigating Unconscious Bias
Interactions at work and in other organizational contexts are driven by pervasive but unspoken beliefs that we all have. We quickly form these impressions and use them in our decisions around how to interact with others—all without saying a word. As leaders, we have both an opportunity and a responsibility to understand unconscious bias and its possible impact on our leadership.
As a result of this workshop, you will be able to:
• identify and learn from your past experiences with unconscious bias
• more readily recognize sources of unconscious bias
• gain tools and practices to address unconscious bias
Speaker:  Tyi McCray, PhD, Consultant

 15:30 - 15:45
Networking Break
 15:45 - 17:00
Exploring Unconscious Bias - Panel Discussion
This session will further delve into the concept of Unconscious Bias and explores experiences with bias on all levels. Gain insights into this subject matter and how to navigate around this type of partiality - how it affects us in our work and personal lives.
 17:00 - 18:00
 Reception (includes participants from women's education session and additional Women's Fresh Perspectives Leadership dinner participants)
 18:00 - 21:00
 Women's Fresh Perspectives Leadership Dinner (registration fee for Reception and dinner alone R700)
 *13:30-17:00  Programming reserved for women only, men may join for reception and dinner starting at 17:00

 *Separate registration is required.

Wednesday 16 August: Fresh Connections

Time  Event 
 8:00 - 17:00 Registration Open
9:30 - 10:00 Welcome Session and Opening Remarks
10:00 - 11:00
State of the Global Fresh Produce Industry - A Look at Trends Around the World
With the overall goal of increasing consumption, the global produce supply chain is faced with challenges in identifying and addressing consumer and industry related trends, while preparing for the implications brought forth by these dynamics. This session will provide a glimpse into the top US and EU centric trends and their impacts on Africa and other trade partners.
11:00 - 12:00
Changing Governments: Changing Trade: What It Could Mean For You
Last year saw major shifts in power that will undoubtedly affect world economics. How will the impending changes in trade agreements effect exporting opportunities for South African and African companies? This session will delve into how global trade will be changing and the new opportunities that are presenting themselves, such as in the Middle East.
12:00 - 13:15 Networking Lunch
13:15 - 13:45  State of the Fresh Produce Industry in Southern Africa
This session will delve into the state of the produce industry in Southern Africa. Participants will hear from experts in country on consumer and industry related trends and potential impacts on the entire supply chain. Gain awareness and insights into these areas as well as actionable ways of addressing these trends to stay ahead of the curve.
Speaker:  Maryla Masojada, Managing Director, Trade Intelligence
13:45 - 14:45 Overcoming Supply Chain & Logistics Challenges within and Outside Africa
Given population and economic growth, as well as changing demographics, the fresh produce industry is aware of the growing opportunities in key African consumer markets such as Nigeria, Kenya, and Ghana. As McKinsey & Company notes, just as the potential of trading with Africa have been widely acknowledged, so too have the perils of doing business there - which include poor infrastructure, difficult trade procedures and fragmented retail markets. In addition, if you have an efficient, cost managed, and well-trained labour force, you stand a stronger chance of being competitive within the global export market.
14:45 - 15:00 Networking Break
15:00 - 15:45  Building your Brand as an Employer to Attract the Best Talent
According to an EY 2014 Sub‐Saharan Africa Talent Trends and Practices survey, there is a rising war for talent in Sub‐Saharan Africa. As companies gear up for growth, the demand for the skills needed to support such ambition have increased and is being matched by greater mobility in the labour market. In order to remain competitive, companies need to be deliberate in how they plan and respond to these challenges. The strength of the employer’s brand is one of the most important factors for attracting talent in Sub-Saharan Africa. Learn how you can build your brand as an attractive employer to recruit top talent in the market.
Speaker:  Deon Binneman, Facilitator and Trainer
15:45 - 16:15 Through the Eyes of the Retailer
The secret recipe to any sustainable business is providing desired product or service to consumers, understanding their needs and partnering across the supply chain to meet demand. Woolworth’s has been successful at all three. Hear firsthand from Woolworth’s CEO , Zyda Rylands on the retailer’s perspective on working relationships and the future of retail in South Africa.
Speaker:  Zyda Rylands, CEO, Woolworths
16:15 - 16:30 Closing Remarks
16:30 - 20:00 Reception - Trade Show Opening

Thursday 17 August: Fresh Connections

Time  Event 
 07:30 - 08:45
 Center for Growing Talent by PMA Young Professionals Breakfast
Young professionals under 35 years of age are invited to gather at PMA Fresh Connections: Southern Africa Young Professionals Breakfast to mix and mingle. This high-energy breakfast provides an opportunity for attendees to grow a strong peer and professional network of colleagues and hear from a panel of industry icons.

Moderator: Michelle Moss, Signium (formerly Talent Africa)
Michelle will moderate a panel of two mega farmers who are revolutionizing agriculture in the southern hemisphere.

Panelist: Rossouw Cilliers, Laastedrif Farming Group
Under the leadership Rossouw, Laastedrif Group produces stone and pome fruit and a wide selection of vegetables, onion plants and seed, in addition to sheep farming. This hardworking farmer and business man extends his activities to six farms covering some 20 000 hectares.

Panelist: Charl Senekal, Mkuze Estates
One of the largest privately-owned sugar cane producers in Africa, and perhaps, the world, Mr. Senekal began as a small farmer and has successfully elevated to a businessman, entrepreneur and agriculture leader. Mkuze Estates produces sugar cane on 4 500 hectares on the picturesque north coast of Pongola.

*Separate registration required
9:00 - 16:00 Trade Show
10:00 - 12:00 Concurrent Workshops (Select one of the following two workshops.  Additional registration fee is required): 
1. Climate Smart Agriculture: Focus on Technology  (OR)
2. Special Focus on Logistics and Supply Chain Trends

12:00 - 13:00
Break - Trade Show
13:00 - 15:00 Concurrent Workshops (Select one of the following two workshops.  Additional registration fee is required)
1. Advising Fresh Produce Trade in Africa  (OR)
2. Responsible Sourcing: Focus on Standards and Practices
Southern Africa

Competition Increases in South African Retail Environment

The grocery retail environment in South Africa is extremely competitive. Price wars, prime locations, experienced staff and existing store improvements are some tactics. Mixed retailers recently presented additional competition to grocery retailers by increasing their product lines to different types of fresh food. South Africa’s leading grocery retailers are expected to open more convenience stores and digital presence in an effort to benefit from the growing demand for convenience.

More >


Richard Owen

VP Global Business Development

+1 (302) 607-2132

Email Richard

Lindie Stroebel

Lindie Stroebel

PMA General Manager, Southern Africa

+27 (79) 4971594

Email Lindie