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Speakers

Brian Coppin

Brian Coppin

Co-Founder & Chief Executive Officer, Food Lover’s Market

At the age of 14, Coppin began his career in retail as a cashier at OK Bazaars. After spending the majority of his teenage years working the tills, Coppin entrenched himself in the day-to-day responsibilities of running a retail business. Shortly after graduating from De Klerk Technical High School in Germiston, he was promoted to trainee manager at OK Bazaars. He was later promoted to basement manager, merchandise manager, food manager and finally store manager at the age of 21.  At the age of 23, Coppin and, his brother Michael, resigned from their positions as OK Bazaar branch managers determined to succeed in the world of retail on their own. This eventually led to the successful launch of the first Fruit & Veg City in Kenilworth, Cape Town in 1993.  Today, the Food Lover’s Market Group has over 340 outlets including exciting retail concepts such as Food Lover’s Market, Freshstop, Market & Diamond Liquor spanning South Africa, Namibia and ten other countries even as far as Sydney, Australia.

Yuval Cohen

Yuval Cohen

Marketing and Sales Manager, BreedX

Yuval joined the industry at DSBG (Part of ICL group) for a few years as an Agronomist specialized at soil treatment and then as a Agro global business manager and then the head of the Agro division for more than 13 years. In those positions he sold fumigants and other Agro products all over the world and was involved at all aspects of Agro services, and international sales. After few years he moved with his family to China (Shanghai) to be the head of ICL office in China and far east for 2 years, involved in all Agro activities in China and in the far east. In 2006 Yuval joined Hazera (international seeds company and part of Limagrain group) as GM of Hazera Spain and later became Head of all Hazera activities in the Americas (GM of USA and Mexico subsidiaries at the same time) and managed chain of distributors in South and Central America and the Caribbean. From 2014 he was the area sales manager Hazera in the Balkans. Yuval is very experienced as a grower and later in major global Agro activities of crop protection, seeds and all relevant topics.
Trevor Dukes

Trevor Dukes

CEO, The Fruit Farm Group South Africa

Trevor was born and raised in the KwaZulu Natal midlands, on the eastern seaboard of South Africa. He completed his Agricultural Diploma at Cedara Agricultural College in 1990 and started farming from an early age (1992) on the family owned fruit farm. In 1997, Trevor invested in his own fruit farming operation in Richmond which he later sold (2009) after moving to the Western Cape. Trevor started with the Katopé group, a multinational group based in France, in 1999 as the General Manager of a fruit packing facility. He experienced new responsibilities and career growth within the Katopé group over the years, ultimately moving to the Cape headquarters in 2007 just prior to the acquisition of the Katopé group by Univeg – another EU based multinational. Trevor was then appointed COO of the newly formed Univeg South Africa group in 2008, and later appointed to his current role as CEO in 2012. The group underwent a name change to The Fruit Farm Group South Africa (TFFGSA) in 2015. This career path to date has led to 27 years of experience in the agriculture sector, both as an entrepreneur and within corporate multinationals, and an in-depth knowledge of the industry throughout the supply chain – from production to processing to sales and everything in between. Trevor has served on numerous boards within the industry including Subtrop and SAAGA (South African Avocado Growers Association),  Fresh Produce Exporters Forum, South African Country Council member of the PMA (Produce Marketing Association), Vice chairman since 2017, and the World Avocado Organization.
Steve Gantenbein

Steve Gantenbein

Senior Vice President, Head of Sales, iTradeNetwork

Steve brings 15+ years of cloud technology sales and marketing experience to iTradeNetwork. He has helped organizations scale from start up to publicly traded entities such as NetSuite, Dell, Intacct, and most recently Optymyze. As SVP of Global Sales at Optymyze, he grew subscription revenues by over 600% during his tenure. He is a graduate of Stanford University.
Rutendo Hwindingwi

Rutendo Hwindingwi

Associate Director at Deloitte, South Africa

Dr. Rutendo Hwindingwi is an ‘African Realist’ grasping the ‘heartbeat’ of the African continent and making sure it resonates into the rest of world. Having worked in over 20 African countries with a primary focus of driving business development he will provide a clear perspective as how you need to adapt your strategy to be successful in this versatile market.  Drawing in from his experience in working from small businesses to large multinational corporates Dr. Hwindingwi will explain how the ‘fabric’ of doing business in Africa is more than just stats and what the media imply but that it boils down to the people and the terrain. Dr. Hwindingwi holds a PhD in International Business Strategy focused on emerging markets, he has led business development teams in Africa, Australia, the Middle East and Australasia in his previous role as a senior executive at Sage Africa, and is currently an Associate Director in one of Africa’s ‘big four’ auditing, accounting and consulting firms.
Ayanda Kanana

Ayanda Kanana

CEO, Joburg Market

Ayanda was appointed as CEO of the Joburg Market in September 2017. During this time, he has focused on redefining the growth path of the Market through a SMART Market strategic trajectory that aims to ease the pain of doing business in the Market. As a Chartered Accountant, he understands the governance prescripts required in order to ensure that there is integrity on the trading floor. Through this value, the Joburg Market will continue to protect price discovery and ensure that our food remains affordable. Ayanda is a recognized professional and has won the South Africa Institute of Chartered Accountants’ Top 35 under 35 in the Public Sector in 2017. In the same year, he also won the South African Professional Services Awards as the Young Professional of the Year in the Commerce, Law and Management category.
James Lonsdale

James Lonsdale

Group Sustainability Manager, The SPAR Group

Lonsdale has been with the SPAR Group for 15 years. Longtime National Fresh Produce Manager, he recently took on the role of Group Sustainability Manger based in Kzn. He holds a Master’s in Agriculture from the University of Pretoria and a diploma in Business Management at Damelin. After graduating, he got into research and development with a large farming and export company in Limpopo. Lonsdale then moved into various operational /production management positions within the subtropical farming sector. In 2002, he moved to Johannesburg into the agro-processing sector and lastly into the retail sector.

Siglinda Losch

Siglinda Losch

Group Sustainability Manager, Food Lover's Market

With over 12 years’ experience in sustainability, of which eight years are in the retail industry, she is responsible for overseeing the development, implementation, reporting and monitoring of the Food Lover's Market Group's sustainability performance.  This is achieved through working with all internal stakeholders in the organisation to develop environmental criteria in all aspects of the group. With a business degree in Environmental Management from UNISA and a Sustainability Practitioner qualification from the University of Cambridge, Siglinda Losch values her role as a communicator in business - connecting people and networking to achieve successful projects through collaboration.
Dawie Maree

Dawie Maree

Head of Information and Marketing Agriculture, FNB

Dawie Maree joined FNB Agriculture in February 2015 as the Head of Information and Marketing.  In this role, Maree shares insights on the current and future state of agriculture in South Africa to various audiences and provides expert inputs for internal bank committees.  Growing up on a farm, Maree’s interest has always been in the agricultural well-being of South Africa. After obtaining his MSc degree in Agricultural Economics in 2000 from the University of Pretoria and MBA in 2002 from the University of Antwerp Management School in Belguim, he gained a wide variety of experience in the grain, milk and food security sectors as agricultural economist. As contributor to the Dairy Mail, functionary of the Commercial Policy Committee of Agri SA and a member of Business Unity South Africa (BUSA), he has been active in addressing issues such as disaster management, the linking of farmers to markets and other related issues directly affecting farmers in South Africa.
Ruth McLennan

Ruth McLennan

Fresh Produce and Bakery Commercial Director Southeast Asia, Dairy Farm Group

Based in Singapore, Ruth is the Fresh Produce and Bakery Commercial Director for Cold Storage, the major banner for Dairy Farm Group—which is the leading food and drugstore retailer in Southeast Asia with over 6,100 outlets. She brings a unique perspective, striving to be fearlessly authentic, to challenge the status quo, and to lead in a way that empowers. In her role, Ruth calls on her wealth of global industry experience, in which she served as VP of Fresh Produce and Floral at Southeastern Grocers, led a Fresh Produce team at Coles Supermarkets in Australia—a $36bn turnaround retailer—and has held buying positions at Asda Supermarkets in the UK, and Walmart. Ruth is an active PMA Board Member who was awarded Top 40 Produce Executives Under the Age of 40 in the US. She was also an active member of the industry representative body in Australia, AusVeg.
Benji Meltzer

Benji Meltzer

CTO & Co-founder, Aerobotics

Benji grew up with an enthusiasm for design and entrepreneurship. He obtained a BSc in Mechatronics Engineering at UCT in 2011. He then worked as a software engineer and business analyst at the Cyest Corporation in Johannesburg, Chile and Australia. The work comprised of building software models of businesses and using these to simulate operations and optimise performance in the mining, telecommunications and logistics industries. Next he returned to his passion for engineering and study, and obtained a Msc in Neurotechnology at Imperial College London. His main research areas at Imperial focussed on machine learning and computational neuroscience. Thereafter he joined Uber for a year, where he worked as an Operations and Logistics Manager for Sub Saharan Africa. Benji has developed niche skills in the mentioned areas and aims to incorporate his analytical, computational and biomedical skill-sets in innovating unique and powerful technology.
Sean Moolenschot

Sean Moolenschot

CEO, Savenda Global Capital Partners

Sean Moolenschot is a veteran African agri private equity investor and project developer, with over 18 years experience and has concluded deals totalling over US$500 million.  Sean has worked in various Agricultural sector value chains in Southern and East Africa over the past 10 years, with a special focus on food  value chain infrastructure development.  Sean co- founded ADAS Africa, a grain storage infrastructure development business and is co-founder and CEO of Savenda Global Capital Partners, a development business which has created the first of its kind (outside of south Africa) commission-agent fresh produce market in Lusaka, Zambia.

Michelle Moss

Director: Assessments, Signium Africa

Michelle Moss is a founding member and a shareholder of Talent Africa, now Signium Africa. She heads up the Assessment Services Practice for Signium Africa and has worked on numerous small and large scale talent management projects with clients across a variety of industries. Moss conducts assessments at middle, senior and executive level for selection, development, training and succession planning as well as for team and organisational development purposes. Moss holds a Bachelor’s degree from the University of the Witwatersrand and a Master’s degree in industrial and organisational psychology (cum laude) from the University of South Africa. She is a registered industrial psychologist with the Health Profession's Council and is accredited in many international assessment tools and methodologies. 
Siv Ngesi

Siv Ngesi

Sivuyile “Siv” Ngesi is one of SA’s most dynamic performers, whose diverse talents have seen him making waves in the South African entertainment industry. He is a sought after comedian, popular television presenter, prolific actor, master of ceremonies, producer, and a social media sensation. Little wonder his accolades include The Mail and Guardian's most influential young South African 2011, one of Destiny Man's most influential men under the age of 40, You magazine’s most stylish celebrity, GQ's top dressed man for 2014, a coveted place in the Cosmo sexiest man calendar 2015, and a place in the IMDB Top 10 best working South African actors overseas. As a multi-award winning comedian, Ngesi truly comes into his own. He has performed at every venue, and to every audience possible in South Africa, as well as to rave reviews in the Arab Emirates, the UK and the USA. 

Richard Owen

Richard Owen

Vice President, Global Membership & Engagement, PMA

Richard Owen is vice president of global membership engagement for the Produce Marketing Association (PMA). Assuming this role in January 2018 Owen is responsible for leading the membership team to grow the PMA brand, revenue and membership in the U.S. and globally. In addition, he oversees a volunteer leader team that manages over 500 industry leaders in 20+ groups. PMA has 2,900 member companies in 40 countries.  Richard joined PMA in 2009, serving in the previous roles of director, senior director and vice president of global business development.  Prior to joining PMA, Richard served as executive director of the DC-based World Airline Entertainment Association (WAEA), the primary trade association representing the global inflight entertainment and communications (IFEC) industry. Richard also served as Director of Agricultural Affairs for the Office of the United States Trade Representative (USTR), Executive Office of the President (EOP). At USTR Richard managed a portfolio that included Russia and Eastern Europe, India, Indonesia, the Philippines, Sri Lanka, and Israel. He led US negotiations on agricultural market access and sanitary and phytosanitary (SPS) issues with over ten countries acceding to the World Trade Organization (WTO). He also served as the USTR delegate to two significant international trade agencies: the WTO Committee on Agriculture and Codex Alimentarius, the international food safety organization. Richard holds a bachelor’s degree in agriculture from Virginia Tech and has maintained the Certified Association Executive (CAE) designation from the American Society of Association Executives since 2000.
Caroline Ravenall

Caroline Ravenall

Caroline is a captivating professional speaker, leadership development consultant and human performance/business improvement specialist who is carving out a powerful reputation for inspiring greatness in others while helping them tap into their infinite human potential. As an advocate for the ingenuity of the human spirit and building more innovative and collaborative business environments she is passionate about empowering leaders and their teams to flourish at their most authentic, resilient and resourceful best in a world fraught with constant change and disruption. Drawing on her own leadership experiences in one of the most innovative and disruptive brands in the world – Richard Branson's Virgin Group – Caroline brings a lighthearted,authentic, and very relatable dimension to her business presentations, masterclasses and interventions. For the past 15 years she has consulted with a number of top multinational organisations to help leaders build dynamic business contexts and high functioning teams. Her experience is backed by years of study and research in the fields of human and archetypal psychology, organisational behaviour, neuroscience, mindfulness, functional medicine, ontology and philosophy which she has combined into a powerful toolkit of methodologiesand distinctions that facilitate 'real time' meaningful change. Caroline is a faculty member of Duke University (Corporate Education). She is also an author, Clinical Hypnotherapist and Executive (Ontological) Coach. She lives in Kyalami, South Africa.
Anouk Sijmonsma

Anouk Sijmonsma

Regional Vice President for Asia, Africa, Europe and Australia/New Zealand, PMA

Anouk Sijmonsma is the Produce Marketing Association’s (PMA’s) regional vice-president for Asia, Africa, Europe and Australia/New Zealand. Prior to joining PMA, Sijmonsma was managing editor of online newsletter FreshPlaza, the most extensively-read global, daily online newsletter for the fresh produce and horticulture industries. Prior to FreshPlaza, Sijmonsma worked in sales and market development at KX Food, a subsidiary of the Chinese vegetable producing and exporting conglomerate Anqiu Ming Feng Co. She founded the European market for KX Food, growing sales and building the company’s brand presence across Europe. Sijmonsma began her professional career in London as an associate at I.E.K. Consulting, an international strategy consulting firm.  She earned a Bachelor of Science degree in law and political science from Utrecht University in The Netherlands, and a Master of Science degree in international relations and modern Chinese studies from the University of Oxford in the United Kingdom. The native of The Netherlands speaks English, Dutch, Mandarin, French and Italian. She has lived and traveled extensively in several countries, including South Africa, a priority market for the PMA.

Jorg Snoeck

Jorg Snoeck

Founder, RetailDetail

Jorg Snoeck, "The Captain of Retail", is the founder of RetailDetail, the leading communication and networking platform for all professionals in retail and FMCG (Fast Moving Consumer Goods) in the Benelux. By sharing knowledge and inspiration, RetailDetail has grown to become a vital partner in the world of retailing. He is also the founding father of The Experience Center Future of Shopping Roadshow and of The Knowledge Center RetailHub, where industry professionals can immerse themselves into the future of retail and FMCG. As the newest addition to the RetailDetail network, RetailHub is more than a place; it’s a dynamic platform, where new trends, evolutions and questions are treated. Jorg Snoeck is on a personal mission to ensure more entrepreneurs and business can continue to thrive in the challenging and rapidly changing retail landscape. That’s why his aim is to enlarge the common brain of this industry in turmoil. Given his degree and background in marketing, his passion especially lies with the analysis of shopping behavior and the scrutiny of the changing consumer. In his lectures and presentations, Jorg Snoeck sketches the many opportunities and possibilities for a flourishing retail landscape in the future in an inspirational way. Everything is changing and the consumer is given an entire range of new choices when it comes to shopping. Obviously, this thoroughly affects every aspect of retailing, which can be seen both as a threat and an opportunity. The Future of Shopping, the book Jorg Snoeck instigated and co-authored, was recently awarded the title of ‘Management boek of the Year 2018’ in the Benelux and is already a bestseller.
Joel Stransky

Joel Stransky

Former South African rugby union rugby player

Most notable for scoring all of South Africa's points, including the famous dramatic winning drop goal, against New Zealand in the 1995 Rugby World Cup final. He played as a fly-half. Former SA, Natal & Western Province Stand-off. Started off as a promising flyhalf in Pretoria, before starring in the 1990 Natal team that clinched the Currie Cup for the first time in their history. He played 78 games for Natal between 1988 and in 1993 scoring 903 points before moving to Cape Town and settled in the Western Province side. Won national colours on tour to Australia in 1993, scoring a remarkable intercept try against the world champion's The Wallabies. Best remembered for his extra-time drop goal for SA against the All Blacks in the 1995 World Cup final. Achieved 23 caps. Scored 6 test tries and a total of 240 test points with 47 penalties, 30 conversions & 3 drop goals. Joel joined Leicester in 1996 and played three seasons for the club scoring over 200 Premiership points before a serious knee injury caused a premature end to his career in English rugby.
Lindie Stroebel

Lindie Stroebel

General Manager, Southern Africa, PMA

Lindie Stroebel is the general manager for the Produce Marketing Association (PMA) in Southern Africa. Since her appointment in February 2016, she was tasked to formalise and build on the value proposition PMA extends to its members in the region. Prior to joining PMA, Stroebel was the manager of agribusiness intelligence of the Agricultural Business Chamber (Agbiz). Since 2015, Stroebel serves as an extraordinary researcher at the TRADE research niche area, under the Faculty of Economic and Management Sciences at the North West University (NWU). In 2005, she was awarded best honours student in agricultural economics at the University of the Free State (UFS), where after she obtained her MSc Agric degree with distinction in 2006. She participated in an exchange student programme in 2001 at the Virginia Polytechnic and State University in the USA.  Stroebel also completed a post graduate diploma in Agricultural Research for Development at the International Centre for Research in Agriculture (ICRA) in Wageningen, the Netherlands in 2005.

Johan van Deventer

Johan van Deventer

Managing Director, Freshmark

Dr Johan van Deventer has extensive knowledge and experience of the fresh produce markets and the fresh produce industry in South Africa.  He completed his doctorate at the University of Pretoria. The title of his thesis was: “The Marketing of Fresh Produce in the Republic of South Africa”.  He is a member of the Fresh Produce Marketing Association (PMA) in South Africa and served as member of the board of directors of the PMA in the United States of America.  Van Deventer started his career in this industry in 1987 when he was appointed as a full-time member of the Commission for Fresh Produce Markets, which at that time controlled the 14 National Fresh Produce Markets in South Africa. The Commission for Fresh Produce Markets was an advisory committee to the Minister of Agriculture. Thereafter, he became the deputy director of the Johannesburg Market. In 2000, Van Deventer became the managing director of Freshmark, the Shoprite Group’s fruit and vegetable procurement, buying and distribution arm, which is a substantial business in its own right.

Annelize van Rensburg

Annelize van Rensburg

Director: Executive search, Signium Africa

Annelize van Rensburg is a founding member of Talent Africa, now Signium Africa, a major shareholder and director. She firmly believes that integrated talent solutions offered to clients represents the future of search and talent management. Van Rensburg’s experience in search and selection covers all levels of senior and executive management. In addition to the local and international private sector, Van Rensburg also services the South African public and parastatal sector. She commenced her career in executive search with a global search firm in 1998 in a research capacity and gained experience in all industries, working on assignments both locally and internationally. In 2002, she was appointed director of research at the South African alliance office of a NY listed search firm in Johannesburg. Van Rensburg holds a post-graduate degree majoring in Political Science from the Rand Afrikaans University (now known as the University of Johannesburg).

Tommie van Zyl

Tommie van Zyl

CEO, ZZ2 Farming Group

Tommie van Zyl, chief executive officer of the ZZ2 farming group, serves as director and vice-chairman of the USA based Produce Market Association (PMA) and was the chairman of the Agricultural Produce Agents Council (APAC) for 7 years. Van Zyl completed his studies in agriculture and commerce at the University of Stellenbosch and his postgraduate studies at the University of Florida in the USA.  ZZ2 is a significant producer of tomatoes, onions, avocados, mangoes, deciduous fruit, cherries, almonds, Medjool dates and cattle.  ZZ2 has farms stretching from the Limpopo Province to the Western and Eastern Cape, Gauteng, North West and Namibia.  The activities of ZZ2 includes production, packaging and marketing as well as service departments such as finance, corporative services, logistics, agronomies, engineering, information technology, security and technical services. ZZ2 also has an interest in vertically and horizontally integrated businesses. These includes seedling nurseries, insectaries for integrated plant protection, an installation for increasing microbes and plant extracts, nature conservation areas, compost plants as well as fresh produce markets and trading mechanisms

Jack Vera

Dr. Jack Vera

Agricultural Counsellor, Embassy of the Kingdom of the Netherlands in South Africa

Dr Jack Vera is Agricultural Counsellor for South Africa (and Angola) at the Embassy of the Kingdom of the Netherlands in South Africa.  Vera and his staff at the Embassy of the Kingdom of the Netherlands are responsible for supporting Dutch business partners. His experience includes rural development, market access, and import controls. He has been working at the European Commission in Brussels, in the Netherlands at the Department of Agriculture and for many years at the Netherlands Food and Consumer Product Safety Authority (NVWA) where he was responsible for import controls on food safety and animal health at the Port of Rotterdam and Amsterdam Airport Schiphol. During that time, he engaged in short term missions in a number of countries including Rome, USA, Canada, China, Oman, Morocco and Iraq.
Tatjana von Bormann

Tatjana von Bormann

Programmes and Innovation Lead, WWF South Africa

In addition to driving innovation across the organisation, she leads a multidisciplinary team focused on some of the key challenges at the intersection of society and the environment. These include food security, energy provision, sustainable urban settlements and addressing plastics. Tatjana also serves as a member of a WWF International’s Markets leadership team. Her international responsibilities include global collective action in behaviour change, and innovation in business models and technology. This international team informs WWF thinking around market responses to address marine plastic pollution and other environmental challenges. Her research expertise is in the area of food systems particularly around life cycle analysis, consumption and markets. Increasingly this includes enquiry into the implications of a shift in dietary patterns and the challenge of nourishing a growing population. 
 
Charley Xu

Charley Xu

Sourcing Director/Import Fruit Business Unit, Win-chain Supply Chain Management Co., Ltd.

Charley started as a sourcing supervisor in McDonald’s China Shanghai headquarters in 1999. He was involved in opening 32 new stores in the Shanghai market. In 2003 he went to France to study and work in Paris. He returned to China to work at Dole China in the sourcing department where he was responsible for Green Giant avocado development in China. After Dole he joined C.H. Robinson/Robinson Fresh as representative in China/Asia to help C.H. Robinson develop business in Asia. In 2018 he joined Shanghai Win Chain Supply Chain Management Co., Ltd. In his current role of Sourcing Director Charley has led the Fruit business unit to achieve direct sourcing, buy fruits from all over the world and assist companies to achieve brand recognition in China.
Peter Zhu

Peter Zhu

Vice President. Pagoda Fruit

Since 2001 Mr. Zhu has held several roles at Pagoda Fruit from store manager to head of the commodity center and international purchasing division. He has served as the vice president of the company since 2018. In his current role Peter is in charge of Pagoda's supply chain which includes the commodity center, the international division, the dried fruit products development center, the maturation division, and the distribution center. He holds an MBA from the Guanghua School of Management of Peking University in Beijing China.