Programme

Over the course of three days, renowned industry experts and thought leaders will explore current issues from different perspectives, allowing attendees to navigate today’s unpredictable environment with new insights to grow their business.

Each day's programme will range between 90 minutes to 120 minutes, with enough time for attendees to have a virtual coffee and connect with other participants between sessions.

Tuesday,18 August

Time	Event
17:00 - 18:00	The Doctor Is In! Sponsored by: Enza Zaden Join us for a conversation with Dr. William Li, an internationally renowned physician, scientist and author of New York Times Bestseller EAT TO BEAT DISEASE. He will share why now, more than ever, it is important to fuel your menus and your own body with the power of produce. This session is not to be missed! Hear Dr. Li share about how the products you grow and sell can help build immunity, or get the scoop on the immune-boosting menu additions and tweaks you can make to existing dishes to help guests maintain or rebuild immunity after a virus has hit. General welcome: Trevor Dukes, PMA Board member, Chairman of PMA Southern Africa, and CEO of The Fruit Farm Group South Africa Speaker introduction: Lauren M. Scott, Chief Strategy & Membership Officer, PMA Moderator: Jaco Oosthuizen, Group Chief Executive Officer, RSA Group  Speaker: Dr. William Li, World-Renowned Physician, Scientist, Speaker and Author of EAT TO BEAT DISEASE
18:00 - 18:15	Coffee Break
18:15 - 19:00	Join Us for Dinner!  Fighting COVID-19  One Bite at a Time  This interactive session will put your cooking skills to the test. Learn how to cook a delicious meal packed with what your body needs to boost your immunity. Grab your prepped ingredients, and head to your kitchen. Join our dietitian and chef through the steps to create this recipe. PMA members receive one meal-kit per company with all the ingredients. To ensure you receive your meal-kit in time for the event, please sign up before 4 August 2020. Restrictions apply. Presenters: Retha Harmse, Director and Head Clinical Dietician, EBS Dieticians Jolin Judd, Founder and Food Specialist, Like A Chef

Wednesday, 19 August

Time	Event
10:00 - 10:30	State of the Industry  With the disruption created by COVID-19, but still with the overall goal of stimulating demand and creating consumer preference for fresh produce, the global produce supply chain is faced with challenges in identifying and addressing retail, consumer and industry related trends, while preparing for the implications brought forth by these dynamics. Cathy Burns, CEO of Produce Marketing Association, will provide a glimpse into the top global trends in technology, e-commerce, talent, sustainability, and consumer trends and how these have been impacted by the pandemic. Speaker: Cathy Burns, Chief Executive Officer, Produce Marketing Association
10:30 - 10:45	Coffee Break
10:45 - 11:30	Grit and Resolve – Keys to Achieve and Sustain True Success Sponsored by: Prophet Peter van Kets, a professional extreme adventurer, will inspire you to achieve and sustain true success through perseverance, grit, passion and purpose despite the dynamic and turbulent economy and the effects of COVID-19. During this motivational session, Peter will use lessons learned from his expeditions and relate them to the business environment to take you on a powerful journey and change the way you think about yourself and your business. Speaker: Peter van Kets, Professional Extreme Adventurer, International Keynote Speaker, and Bestselling Author
11:30 - 12:00	Coffee Break
12:00 - 13:00	Challenges and Solutions to Building an Agile Supply Chain in Africa Sponsored by: CHEP Supply chains are the core of most businesses today. It is essential to keep all supply chain elements running smoothly to ensure on-time delivery of products and services. In this session, together with experts, we will work together to share insights into supply chain trends and issues to help companies ensure supply chain agility. Presenters: Ingrid van Streels and Philippe Beaujean - Port of Antwerp Sustainability Session The industry is increasingly confronted with the challenges of sustainable development. In this session, you will learn from two leading industry experts why sustainability is beneficial for your business. Presenters: David Farrell, Co-founder Blue North and Senior Associate Cambridge Institute for Sustainability Leadership Annelotte Crena de Longh, IDH Trade

Thursday, 20 August

Time	Event
10:00 - 11:00	What’s Next? The Future of Fresh Produce in Southern Africa  While South Africa has been struggling through economic recession even before COVID-19, it is now time to look toward the future – not just after the pandemic, but 10 years from now. A panel of experts will help you discover what the future might hold and how to pivot your business strategy for long-term, sustainable growth.
11:00 - 11:30	Coffee Break
11:30 - 12:30	Stay Ahead of the Curve – The Latest Consumer and Retail Trends Sponsored by: Food Lovers Market The market has changed as a result of COVID-19. What are the developments you should be watching to ensure you stay ahead of the curve? Discover the latest trends from leading consumer and retail experts, then breakout for further discussion to get answers to your burning questions Plenary followed by breakout sessions with speakers