Booth Application

How to Reserve a Booth

  1. Select Booth Space 
  2. Submit Booth Application
  3. Submit Payment

Select Booth Space

  • Select 2-3 preferred booth locations from the floor plan.
    Available spaces are shown in blue.
  • If you plan on sharing your booth space with affiliated companies/brands, you may choose between "Booth Sharing" or creating a "Pavilion." Determine which option best fits your needs.
  • No island booths are permitted in the First-Time Exhibitor Pavilion, due to limited space.
  • Selecting Your Booth Location/Segment:
    The expo will be segmented into 4 sections (NOT commodity based), all still within one contiguous space. This provides greater opportunity for you to connect with buyers and buyers with an easier, more efficient way to navigate the floor, with more time to see new and different products, services and companies. Booth location assignments will be done in priority point order based on the products/services you offer and segment you select on the booth application. If you have products/services in multiple segments, you may choose to have separate booths in each or one booth in the segment that is best aligned with your primary product/service.

    Expo Segments:
    • Complementary Items Marketplace
      • Hard Goods/Ancillary: Includes items such as nuts, juices/beverages, salad dressings/toppings, dried fruit, candy, produce wash
    • Solutions Marketplace
      • Supply Chain Logistics/Equipment
      • Broker
      • Merchandising
      • Media
      • Packaging
      • Science and Technology
      • Services
      • Training & Talent
      • Trade Development
    • Floral Marketplace (all floral related products/services)
      New for 2020: there will be a Floral First-Time Exhibitor Pavilion within this marketplace (note: all non-floral first-timers should select the regular first-time exhibitor pavilion)
    • Produce Marketplace
      • Fruits
      • Vegetables
      • Distributor: Includes Wholesale, Foodservice and Exotic/Specialty produce
      • New Retail Solutions Pavilion: if Retailers are your primary customer and you are showcasing products  such as merchandising solutions, signage/decor, or retail technologies that a  retailer would directly purchase

Submit Booth Application

Submit Payment

Payment Options
Your booth will not be assigned until payment has been received. You may pay for your booth space by:

How are booths assigned?

  • Booths are assigned by the order in which applications are received with full payment (application processing may take up to 24 hours)
  • If the booth you selected is not available at the time your application is processed, PMA’s Booth Sales Manager Colleen McDonnell will contact you to discuss available locations.

Cancellation & Downsizing Policy
Any company submitting written notice of cancellation of all or any portion of exhibit space on or before April 15, shall receive a refund of all fees paid, minus a $150 processing fee. After April 15, no refunds for full or partial space cancellations will be issued. Any booth with an outstanding balance after April 15 is subject to release and all corresponding benefits will be forfeited.

Changes in booth sizes (increases or downsizes) can affect the ability to keep your booth in its existing location. PMA cannot guarantee a booth location should your booth size change. The booth size you are requesting, layout of the show floor and booths surrounding that location will determine if relocation is necessary. All efforts will be made to avoid relocation and all booth size/location options will be discussed with exhibitor prior to relocation.


Colleen McDonnell

Colleen McDonnell

Exhibit Sales

+1 (302) 607-2159

Email Colleen

Kyle McMillan

Kyle McMillan

Trade Show Manager

+1 (302) 607-2130

Email Kyle

Jamie Hillegas

Jamie Romano Hillegas

Director, Trade Shows

+1 (302) 607-2123

Email Jamie