Badge Registration

Important Dates

September 18: Last day to register badges to be mailed in advance (continental U.S. only). Badges will be mailed via FedEx on October 4.

October 13: Last day to use the online system to redeem registration credits, purchase tickets/upgrades, or edit badges/passes that were not mailed. You may continue using this system to purchase additional Trade Show Only Passes ($195 each) through October 21.

October 18-21: All badge system credits will be available for redemption on-site at Registration (Great Hall Lobby). No badges will be refunded at this point.

What's Included With Your Booth?

  • (2) Welcoming Reception Tickets
    Alt text
    Use your exhibitor/directory password to login
  • An allotment of Registration Credits — based on booth size, to  use towards Booth Personnel Badges or Trade Show Only Passes, depending on the needs of your company.
  • Ability to upgrade Booth Personnel Badges to All Access Passes for just $300 (70% off)!

Each badge will display the registrant's name, city, and state; and you have the ability to opt out of being published in the attendee list, which is available to all registrants.  

New this year! Located on the back of your badge, you will find a small wearable beacon, which sends a unique signal allowing PMA to learn about education attendance and traffic patterns. This will help us understand what holds the most value for our attendees and exhibitors so that we may enhance your experience moving forward. This tracking does NOT extend outside of the convention center/official PMA events and rest assured, we will not share the information in any way with others.

How to use your registration credits



Additional Registrations Available for Purchase

Registration Type Access Included Purchasing Information
Welcome Reception Tickets Welcome Reception access  PMA Members: US$85 / Non-Members: US$130
Tickets can be purchased online through the badge registration system, at the door, or from the on-site registration desk
Trade Show Only Passes Show floor access during expo hours only (Fri & Sat 10AM-5PM) Once you’ve used all of your credits, purchase additional passes through the badge system for $195 each. Passes may be purchased/redeemed online and on-site.
All Access Pass Access to all general sessions, workshops, welcoming reception, and the expo. The Floral All Access Pass includes all of the above, in addition to the Floral Networking Reception.  All Booth Personnel Badges may be upgraded to All Access Passes for $300 (70% off!). All Access Passes for those who do not work for the exhibiting company may be purchased at the regular rate through attendee registration.
Women’s Fresh Perspectives Leadership Breakfast 7:00 a.m. - 8:30 a.m. on Thursday, Oct. 19. Access to a seated breakfast with industry members and an inspirational guest speaker.  Limited tickets available. Register booth personnel for this event in the badge registration system, or others through attendee registration.Members: US$100 if purchased by Sept. 15, US$125 after. Non-members: US$200 by Sept. 15, US$250 after.
Retail Produce Tour 12:30 p.m. - 4:00 p.m. on Wednesday, Oct. 18. Includes transportation. Tour locations TBD. Limited tickets available. Register booth personnel for this event in the badge registration system, or others through attendee registration. Members: US$195 if purchased by Sept. 15, US$215 after. Non-members: US$295 by Sept. 15, US$325 after.
PMA Foundation 5K Race for Talent Reg includes a T-shirt, goodie bag & breakfast. Space is limited. Purchase tickets through attendee registration.

Registration Credits

Total Sq. Ft  Credits
100  15 
200  26 
300  37 
400  48 
500  59 
600  70 
700  81 
800  92 
900  103 
1000  114 
1200  136 
1400  158 
1500  169 
1600  180 
1700  191 
2000  224 
2400  268 
2500  279 
3000  334 
3500  389 
2800  312 
3900  433 

Questions?

Kyle McMillan

Kyle McMillan

Trade Show Manager

+1 (302) 607-2130

Email Kyle

Belinda Keota

Belinda Keota

Meeting & Tradeshow Manager

+1 (302) 607-2154

Email Belinda

Jamie Hillegas

Jamie Romano Hillegas

Director, Trade Shows

+1 (302) 607-2123

Email Jamie