Since 85% of your success is dependent staff performance, it’s important they have the knowledge and tools they need to be successful. Standout exhibits included staffers who were excited to be there, well rested, on the aisle, and ready to greet and engage visitors headed their way.
• Make sure your staffers are easy to identify. Company name tags and/or matching attire make you more approachable and give a polished look to the exhibit. Staffers that had unique “uniform” type clothing that matched the exhibit or theme stood out, as it helped to brand them and identify them to others. Staff uniforms that included black or dark shirts didn’t stand out quite as well unless the company logo was bright or large enough to “pop off” the dark background.
• Actively engage visitors. Encourage staffers to stand out toward the aisle in an open and inviting stance. Staffers who stand with their backs to the aisle, with their arms crossed or with their hands in their pockets send a negative non-verbal message. Additionally, staffers who spend their time talking to each other or who are busy on their phones or iPads give off an unwelcoming “don’t bother” me signal to visitors.
• There's no need to over-staff. Two to three staffers per 100 square feet of space is more than enough, unless you have a special promotion or activity in your exhibit that requires additional staff. Also, be sure to have an onsite contact list available at all times, in case you need to get a hold of a specific staff member during the show.