Fresh Ideas Showcase

How to Apply for a Showcase

Review the options below and email Kyle McMillan if you'd like a shelf. The showcase application will be available in April. Shelves are sold on a first-come, first-served basis, and space is limited.

Eligibility Requirements

  1. Your company must be a 2020 Fresh Summit exhibitor
  2. Your product, product line, or service must have been introduced since the 2019 show.

Showcase Pricing

PMA Members: US$855

Non-Members: US$1,710

*Pricing does not increase for refrigeration or electricity, but exhibitors must place these requests before September 1 so that PMA can provide the necessary equipment.

Showcase Options

Exhibitors have a variety of options to best showcase their new product/service.

  • Standard Showcase:
    • Dimensions: 35" W X 16" H X 11" D
      (Dimensions in the floral units are 48” W x 21.5” H x 19” D or  24”W x 33 ½“H x 19”D )
  • Standard Shelf with Electricity:
    • Shelf Dimensions: 35" W X 16" H X 11" D
      Please note: all shelves are already lit with tube lighting. The electricity request is only if you need an outlet.
  • Refrigerated Showcase:
    • Shelf Dimensions: 21.5" W X 15" H X 24.25" D
      Kept at 36 degrees farenheit

Showcase Categories*: In addition to the main showcase, we have a variety of branded sections to highlight consumer trends. Exhibitors may rent multiple shelves per category, but different products must be displayed in each shelf.
*categories are subject to change
On-The-Go  For innovative products/services that make it easier for consumers to eat healthier while on-the-go or at home. 
Certified Organic For innovative products/services marketed as organic 
Floral For innovative floral products/services (refrigeration is not available in this category)
Food Waste Innovations For new approaches to tackling food waste


How to Win Best Overall Product Promo

Our Best of Show Judges and Retail Panel will review the online listings, on-site displays, and in-booth promotional efforts to determine top finalists and a panel of retailers will review and select the winner. All Fresh Ideas Showcase participants are automatically entered into this contest. Learn about prizes and judging criteria. 

  • Take the time to put together an informative online listing that generated excitement about your product
  • Get creative with your showcase display. Standout shelves in 2019  incorporated multimedia, eye-catching graphics, vibrant colors, enticing messages, and invites to the booth.  
  • Don’t forget to not only show / demo the new product or service in your booth, but also highlight the fact that you have a new product with signage and graphic. This helps to draw people in that might not have stopped, as well as remind visitors who may have seen your showcase that you have something new and exciting to talk about. For more tips on how to maximize ROI, go here.

How to Win Best Sustainable Packaging

Companies whose product/solution aligns with the vision and criteria outlined below may notify PMA  if they want to be considered for this award category.

Eligibility requirements:

  • Exhibitors must have a shelf in the Fresh Ideas Showcase
  • Product must meet or be aligned with target vision/criteria outlined in the Sustainable Packaging Coalition Guidelines:
    • Is beneficial, safe and healthy for individuals and communities throughout its life cycle
    • Meets market criteria for both performance and cost
    • Is sourced, manufactured, transported, and recycled using renewable energy
    • Optimizes the use of renewable or recycled source materials
    • Is manufactured using clean production technologies and best practices
    • Is made from materials healthy in all probable end of life scenarios
    • Is physically designed to optimize materials and energy
    • Is effectively recovered and utilized in biological and/or industrial closed loop cycle

Learn more about prizes and judging criteria here


 Showcase Photos


Kyle McMillan

Kyle McMillan

Trade Show Manager

+1 (302) 607-2130

Email Kyle

Belinda Keota

Belinda Harvey

Event & Program Manager

+1 (302) 607-2154

Email Belinda

Jamie Hillegas

Jamie Romano Hillegas

Director, Trade Shows

+1 (302) 607-2123

Email Jamie