Service Kit

Everything You Need for a Successful Show!

Order Services

•Audio Visual 
•Badge Scanners
•Additional booth services

Order Booth Services >>

Product Sampling

•Serving samples
•Convention center catering
•Supplies available for purchase
•Serving alcohol

 Sampling in Your Booth>>

Exhibitor Set-Up

•Convention Center Info
•When Exhibitors Can Set Up
•What Exhibitors Can Set Up
•Floral Exhibitors Set Up
•Working with EACs
•Hanging Signs

Exhibitor Set Up >>

Perishable Product

•Step-by-step perishable shipping guide
•Labeling and packing tips
•Refrigeration and delivery
•Importing produce

Shipping Perishable Items>>

Rules & Regulations

Mixed fruit and vegetables
•Booth Display Guidelines
•PMA Rules and Regulations
•Liability Insurance Needs
•Multi-Level Booth Info
•Fire Regulations
•Labor Regulations

Rules and Regulations>>

Booth Materials

shipping crates
•Shipping non-perishable items
•Dock to booth handling
•Advance Warehouse
•Shipping labels

Shipping Booth Materials>>

Frequently Asked Questions

How can I reserve my booth for 2020?

The 2020 booth application will open to 2019 exhibitors in mid-November, giving PMA more time to evaluate feedback from the new segmented floor plan.  Virtual booth assignments will take place in late-January/early-February based on priority points. Click here for the 2020 booth rates. More information will be provided after the 2019 show. 

What are the dates for 2019?

The expo will take place on Friday, October 18 and Saturday, October 19, 2019.  

When do I need to set up my booth?

Because this is such a large show, there is a target move in schedule for all exhibitors.  Review the color-coded floor plan to find out when your items should arrive, and what to do if you need more time.

Last year, we added a clean floor policy, which will go into effect at 9:00 p.m. on Wednesday, October 16.  We have extended the set up hours for Monday through Wednesday to accommodate this change.  Please review the exhibitor schedule for the new set up schedule.

How do I order items for my booth?

All order forms are available on the list of approved vendors.  PMA cannot guarantee service if you use other vendors. Be sure to place your orders by September 23, 2019 in order to take advantage of discounted prices.

New This Year: Want to donate items instead of shipping them home?  Contact Tamiko Tinker with the Anaheim Convention Center to learn more about Furniture Donation and other sustainability services they offer.

What deadlines do I need to be aware of?

Save the exhibitor checklist to your desktop, so you have all of the key deadlines in one place.  You can also add these deadlines to your calendar. 

Am I allowed to set up my own booth?

California is a "union jurisdiction" state.Unions claim jurisdiction over all set-up and dismantling of exhibits including signs and carpet installation. If your exhibit preparation, installation, or dismantling requires more than one-half (1/2) hour, you must use union personnel supplied by the Official Service Contractor, GES.  Otherwise, you can hire an exhibitor appointed contractor(provided they use union personnel). For more information review the show site labor jurisdictions.

Who does what at Fresh Summit in Anaheim?

  • Electricity, plumbing, air, gas, water, cable, hanging signs, lighting, furniture, booth displays, labor, refrigerated storage, carpet, cleaning,  material handling, and shipping are provided by the general service contractor, GES.  Electricity is dropped from the ceiling of the convention center into your booth.
  • Internet, phone, and networking are provided by Smart City. Internet lines are dropped from the ceiling of the convention center into your booth.
  • Booth catering is provided by Aramark.
  • Review the approved vendor list for a full list of vendors and order forms.

Can I serve samples in my booth?

Yes, food and beverage sampling is encouraged.  On average, exhibitors hand out 500-700 samples per day (samples increase the closer you are to broadway). Food and beverage samples are limited to 4 ounces each. Food and/or beverage items used as traffic promoters (e.g. coffee, sodas, bottled waters) must be purchased from Aramark.  If you are cooking in your booth, review Fire Marshal Regulations and submit an exhibitor permit form. Review the product sampling and catering section for more information.

New this year: An Orange County Health Agency health permit and inspection is required for giving away any food or beverages (packaged or not) at Fresh Summit.  All exhibitors who are serving food and beverages in their booth will be required to submit the food sampling form.  If Aramark is preparing your samples, you still need to submit the food sampling form.

The OC Health Agency’s main concern is that a safe serving environment is maintained in your booth.  Read the Food Sampling & Handling Guidelines document for important information and requirements.

Can the convention center caterer help me prepare samples?

Absolutely!  Kitchen facilities aren't available to exhibitors, so Aramark is able to assist with kitchen prep and cooking.  They provide a full catering menus, as well as other supplies and equipment you might need.  If you would like their assistance, review the kitchen preparation guidelines.

Can I deliver my booth material/product using my own truck?

You are allowed to make deliveries in a personally owned vehicle.  Loads will be weighed on a scale at the exhibit hall dock and are subject to the material handling rates.  Exhibitors may also park in the nearby parking lots and hand carry items into the exhibit hall (without the use of wheeled carts or dollies or other mechanical equipment).

How can I track people visiting my booth?

You can go the old-fashioned route and collect business cards, or you can order badge scanners (lead retrieval equipment) from ExpoBadge.  ExpoBadge offers desktop, mobile, and mobile app solutions to collect leads during Fresh Summit.  If you are a first-time exhibitor, you'll also qualify for a 50% discount.  Just don't forget to follow up with your leads after the show!

Do you have a list of attendees?

We sure do!  All primary and secondary contacts for exhibiting companies can download an attendee list. Current registrants can also download an attendee list. Everyone wants to minimize the amount of email they receive these days, so please be courteous and only send emails out to people in your target market or key prospects. As we get closer to the show, you'll see more and more attendees appear on the list.

How can I interact with the media?

All exhibitors are encouraged to upload up to 5 press releases and a video to the digital press room and for the media and attendees to review. Download the press and media relations document for tips on coverage before, during, and after the show.  We include information on receiving media lists, as well as how to using social media. We recommend extending media invitations three to four weeks prior to Fresh Summit, as schedules fill up quickly. Don't forget to reach out to food bloggers as well!

Search Exhibitor Resources

 Search through exhibitor resources to find what you need!  Type what you are looking for into the search bar located at the top of any exhibitor page for results specific to exhibitors.  

Scroll to the top of this page to start searching.

Exhibitor Checklist

Use the Exhibitor Checklist to navigate by due date and add important dates to your calendar.

Quick Reference Guide

Use the Quick Reference Guide to see quick snapshots of each part of the exhibitor service kit.


Kyle McMillan

Kyle McMillan

Trade Show Manager

+1 (302) 607-2130

Email Kyle

Belinda Keota

Belinda Harvey

Event & Program Manager

+1 (302) 607-2154

Email Belinda

Jamie Hillegas

Jamie Romano Hillegas

Director, Trade Shows

+1 (302) 607-2123

Email Jamie