Meet the Millennials: Today’s Floral Trendsetters
Millennials — a diverse generation born roughly between 1982 and 2002 — represent 27 percent of the U.S. population and an estimated $1.3 trillion in annual spending. You can’t afford to miss these consumers! In this session, our consumer trends expert introduces you to these 20- and 30-somethings and share key lifestyle trends and interests that drive their fresh floral purchases. It is important to understand when, where and why they buy — so you can engage them on their terms. Discover strategies to innovate new products to capture their attention and make the sale. This presentation gives you the insights you need to tap into this huge market — while still serving your traditional customer base — to grow your sales.
Put a Pin In It! Using Social Media to Win New Customers
Tech-savvy consumers use social media to discover new products, talk about their favorite brands and collect visual inspiration for their latest projects. What does social media mean for our industry? This session will explore leading social sites and video channels that consumers use to research products and share ideas. Learn how to leverage these highly visual platforms for your own marketing efforts by posting and sharing product and lifestyle images and videos. You will understand how social media can connect you to existing customers and introduce you to new buyers. Gain strategies for maximizing your social media presence, increasing customer intimacy and creating stronger digital content. In no time, you will be translating pins and posts into sales.
Speaker: Vincent Ng- CEO, MCNG Marketing- Canada