Think Global, Invest Local: Expansion Opportunities for 2015 & Beyond
Bryan Silbermann, CEO, Produce Marketing Association, USA
Along with globalization and advances in technology, many driving forces are destined to reshape food distribution as we know it today, including increasing global food demand, a growing middle class in emerging countries, new delivery models and price-savvy shoppers. In order to compete, we need a new dimension of thinking about innovation and its impact. This session explores what the future holds for rapid-growth markets around the world, and identifies key global trends around consumer purchasing decisions such as digital and mobile technologies, the need for convenience and speed, and the desire for health and wellness.
Mexico's Growing Economy: Challenges and Opportunities
Dr. Gerardo Esquivel, Professor, El Colegio de Mexico, Mexico
In Mexico, the second largest economy in Latin America, there are opportunities and challenges across the entire fresh produce supply chain. Cross-border trade with the U.S. continues to drive Mexico’s economy — and other factors, including economic, political and structural reforms, are fueling growth in spite of a weakened currency. Learn how key factors are impacting Mexico's current and future economy and identify new growth areas you should be focusing on.
Today's Mexican Consumer: Meeting Demands for Healthy, Convenient Food
Jonna Parker, Director, Nielsen Perishables Group USA, USA
Frederich Dauber, CEO, Vidimport, Mexico
Mónica Moreno Arellano, CAM & New Projects Impulse Manager, Grupo PM, Mexico
Victor Padilla, Director of Produce, Wal-Mart Stores, Inc., Mexico
With a growing workforce, a more prominent role for women in society and a rising middle class, Mexico’s demographics are changing dramatically. Jonna Parker, an expert in consumer research focuses on key consumer trends in food and fresh produce. A panel of local industry leaders share market-entry strategies related to retailing, product innovation and supply chain efficiencies. Learn how trends and needs differ among demographic segments, understand where consumers shop and gain tactical advice for selling fresh produce to each of those groups and channels.
Inside the Numbers: Using PLUs and Data Management to Increase Sales
Ed Treacy, VP Supply Chain Efficiencies, Produce Marketing Association, USA
Don Harris, Principal, Harris Consulting Solutions LLC, USA
Carlos Visconti, Chief Operating Officer, Red Sun Farms, Mexico
How can you understand what customers want, move that product efficiently through your supply chain and get it on the shelf just at the right time? PMA’s Vice President for Supply Chain Efficiencies, Ed Treacy, provides insights as he shares an overview of our new PLU initiative in Mexico. A retail expert shares how supermarkets use PLU data for inventory control, store operational efficiencies and insight into shopping behavior. A Mexican supplier discusses strategies for using advanced data models to identify opportunities, manage operations and build the bottom line. Learn how retailers and suppliers are using category management systems to improve their relationships and build their sales.
Food Safety: Positioning Yourself as a Trusted Source
Bob Whitaker, Ph.D., Chief Science & Technology Officer, Produce Marketing Association, USA
As consumers around the world become more health-conscious, their appetite for information grows. Be well positioned to share messages about your food production and supply chain. Be informed about the latest, best practices in food safety — and find real-world strategies to share information with consumers and position your company as a source for high-quality, fresh produce. Learn how to communicate effectively with buyers and consumers, using the right channels and the right information, to build a trusted brand.
From Fine Dining to Fast Food: Leveraging Sales Opportunity in Foodservice
Mario Nájera Villegas, Northern Latin America Supply Chain Director, Arco Dorados (McDonald’s Latin America), Mexico
Carlos Otero, Business & Client Development Latin America, Euromonitor International, USA
Mexico’s foodservice market represents a big opportunity for fresh produce suppliers. Chains, fast food outlets and fine dining restaurants that cater to both domestic and international diners offer a huge potential for fruit and vegetable sales. Our expert speaker identifies key supply-side and demand trends in the Mexican consumer foodservice industry. Learn what Mexican foodservice operators look for when sourcing fresh fruits and vegetables, and how they are meeting consumer demands for both healthy options and traditional Mexican cuisine. Gain practical advice for tapping into this growing business opportunity.
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