On Aug. 21, 2014, PMA held a half-day networking and educational event for international and Brazilian fresh produce professionals. The event in São Paulo, Brazil attracted more than 150 participants.
Today's Trends = Tomorrow's Opportunity (Tendências de Hoje = Oportunidades de amanhã)
Economic growth, an interest in health and increasing life expectancy are all boosting Brazil’s consumption of fresh produce. Simultaneously, hurdles are emerging, including consumers’ negative perceptions of pesticides, rising unemployment rates and more. This session will offer you insight into a dynamic Brazilian marketplace, filled with both opportunities and challenges. You will learn about key consumer trends, uncover sources of future market growth for the produce industry and learn how to leverage both to bolster your business’s growth.
Retail Solutions: Positioning Your Business for Success (Soluções do Varejo: Posicionando o seu negócio para o sucesso)
Consumer trends are constantly evolving, and retailers must rise to the challenge of meeting ever-changing customer demands. Not only will this enlightening session offer you a snapshot of the latest influences driving retail trends, it will also predict what some of these key trends will be and underscore their relevance to your business. You will take away a preview of what the next few years will hold for retailers, gain effective business strategies to target products to shoppers and explore solutions to key sourcing and operational challenges that can help you streamline your business for enhanced profitability.
Waste Not! (Desperdício Não!)
According to the World Economic Forum, up to 50% of food grown or produced for consumption is lost or wasted along the supply chain ”from field to fork.” You can help reduce this waste—and decrease company losses— by taking part in innovative new programs focused on this issue. Join this enlightening discussion, and learn how to engage in programs that not only promote your brand awareness and boost consumption, but also position your company as being globally and socially responsible. Take away tips and solutions that will help you build your own program—and ultimately build profits.
New ideas are coming to market fast. Fresh Connections: Brazil provided attendees with the tools to effectively translate the latest in consumer and retail trends into strategies that drive brand loyalty, increase operational efficiencies and build revenues.
In addition to a worthwhile educational experience, attendees reported that Fresh Connections: Brazil offered an intimate venue to network and share best practices.
Event highlights include:
• High-level networking
with global buyers and suppliers, as well as local influencers.
• Relevant educational programming
delivered snapshots of the latest market influences transforming Brazil’s retail industry.
Thank you to attendees and sponsors for making PMA’s Fresh Connections: Brazil a great success!
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