Thursday, 15 May, 2014

9:00 a.m. – 12:30 p.m.
Participant Registration
9:30 a.m.  Young Professionals Coffee Hour
Specifically targeted towards young professionals under 35 years of age, this coffee hour will provide an opportunity for attendees to grow a strong professional network of colleagues. Designed to inspire and connect, attendees will learn even more about our dynamic industry from other participants who are employed across the entire supply chain.
10:30 a.m.
Welcome & Introductions
Master of Ceremonies:
Eric Viramontes, President, Vision Y Servicios, Mexico
11:00 a.m.
Session 1: Turning Trends into Tactics: A Fresh Look at What Consumers Want

Growing sales starts with good marketing, and good marketing starts with knowing your consumer. With insight into shopping trends and purchasing decisions, you can tailor your product line and customize communications in a way that resonates with consumers. In this session, experts will share key consumer and consumption trends in Mexico, the U.S. and other regions worldwide. Learn how consumers are changing the way they shop for fresh produce and how perception is impacting buying behavior. Join our experts and learn how to utilize trend information to gain a competitive advantage.


12:30 p.m. Networking Lunch and Visit to the Trade Show
3:00 p.m.
Session 2: PLUs - Using Data to Increase Your Profits
For growers and retailers alike, increasing sales, profitability, and brand recognition starts with a good understanding of your products and the purchasing habits of your customers.  When you have insight into purchasing, shopping, and product information, your business is better equipped to make profitable decisions in a timely manner. Luckily the information needs of growers and retailers can be met through the use of standardized PLU (price look-up) codes. This session focuses on how PLU data can be captured and used to make better business decisions and increase revenue.

Speaker and panelists:

4:00 p.m. Coffee Break and Visit to the Trade Show
4:30 p.m.
Session  3: Reduce Shrink and Improve Quality Through Efficient Cold Chain Operations
Losses in the fresh produce industry can range from 12 to 22% depending on the product, the growing region, and the destination market. However, innovations and best practices are emerging in cold-chain distribution that have proven to be effective at reducing loss while improving efficiency. This session highlights the latest best practices and innovations in storing, shipping, and handling fresh produce. Our experts discuss strategies to overcome logistical challenges throughout the global value chain and obtain savings.


5:30 p.m.– 07:00 p.m.
 Cocktail Reception and Visit to the Trade Show

Friday, 16 May, 2014

Time  Event 
8:30 a.m.
Networking Breakfast and Visit to the Trade Show
 9:30 a.m. Session 4: Competitive Marketing Strategies for the Digital Age
In today’s Digital Age, consumers are well informed and in control. Marketing fresh produce is no longer as simple as setting the right price, having the right distribution channel or highlighting specific products. Today’s savvy marketer blends traditional marketing strategies with digital strategies to increase brand awareness and grow sales. Learn ways to take advantage of online marketing channels and incorporate digital strategies to transform your traditional marketing campaigns.


 10:30 a.m. Coffee Break and Visit to the Trade Show
 11:15 a.m. Session 5: Fresh from the Best: Success Stories from Leaders in Fresh Produce
Leadership within the fresh produce industry is earned through countless hours of hard work and dedication. Tying together the previous sessions, Mexican produce leaders will share real-life stories on increasing sales and improving profits using consumer and consumption trends, PLU data management strategies, cold chain innovations, and digital marketing techniques. Learn how to recognize and capitalize on key business considerations that can strategically strengthen and position your company for leadership in the marketplace.


 12:45 p.m. – 01:00 p.m.  Closing

Organized by:

Produce Marketing Association Logo

Meister Media Worldwide 

Fresh Connections Mexico