On November 12 and 13, Santiago, Chile became the world capital of the horticultural industry thanks to the kickoff of PMA Fruittrade Latin America, a summit that gathered more than 2,100 people from the fresh fruit and vegetable supply chain, including 95 buyers from supermarkets chains and importing companies, 100 companies in 127 stands on the exhibition floor, and 98 speakers from 11 countries on 5 continents for the educational program.
International Seminar: Capitalizing on World Markets
Higher incomes, lower transportation costs, better technology, and improved international agreements are leading to substantial growth in the volume and variety of fruits and vegetables traded globally. Retailers from key markets that depend on Southern Hemisphere exports — the European Union, North America, and Asia — will share trends and changes, opportunities and challenges in their markets. This session assesses Latin American trade prospects, looks at what retailers need from their suppliers and examines future growth avenues.
Manuel Alcaino, President, Decofruit, SA, Chile (moderator)
Anthony Barbieri, Senior Vice President, Produce Marketing Association, United States
Oleen Smethurst, General Merchandise Manager, Costco Wholesale Canada, Canada
Leonardo Miyao, Consultant and Retail Marketing Specialist, Brazil
Loren Zhao, Co-Founder, Fruitday.com, China
Simon Mandelbaum, Sourcing Manager, Tesco, UK
Preparing for Game Changers in Global Trade Flows
How are China, India, Russia, Latin America and other developing markets impacting the trade flow of fruits and vegetables around the world? How is this affecting the flow of products from Latin America? This session provides insights on the latest market influences and changes Latin America may face in the evolving global marketplace. Gain an understanding of the drivers re-routing traditional global exports and the foundation to create new strategies to better compete globally.
Miguel Allamand, President, Exportadora Subsole, S.A., Chile
Marta Barriga, Team Lead, Consulting, Euromonitor International
Tom Richardson, VP Global Development, Giumarra Companies, United States
Shaun Swart, Category Manager, Produce, Spinneys Dubai LLC, United Arab Emirates
Turning Trends Into Marketing Strategies
Around the globe, fresh produce continues to be a critical element in the competitive strategy for both retailers and foodservice providers. With consumers now having access to a greater variety of products and package sizes, more private label/brand options, and increased value-added products, the need to understand the drivers behind purchasing decisions is a stark reality for companies that want to differentiate themselves among the competition. This session not only focuses on consumer trends and how these trends differ in regions around the world, but it also explores ways Latin American companies can capitalize on opportunities to promote their brands.
Sherry Frey, Vice President, Nielsen Perishables Group, United States
Robert Verloop, Executive Vice President of Marketing, Naturipe Farms LLC, United States
Explore Trends in Shipping Options and Innovations
What will container liner services and specialized reefer vessels have to offer in the future? How are these options evolving in the face of increased ship size, new route options such as the expanded Panama Canal and the needs of the product? What innovations will directly benefit exporters? Key leaders from each shipping sector look at how these options can increase efficiency and product quality.
Francisco Labarca, Executive Director, Global Reefers, Chile (moderator)
Yntze Buitenwerf, CEO, Seatrade Group of Companies, Belgium
Ole Schack Petersen, Head of Commercial and Markets, Global Reefer Management, Maersk Line, Denmark
Mike Knowles, Shipping Manager, Zespri International Ltd, New Zealand