SXSW: March 13-22, 2020
Bringing the industry
and your voice to the world
PMA Activities: March 16-18, 2020 PMA Activities: March 16-18, 2020


We want to continue to forge connections with people and ideas that advance the produce and floral industries, to learn the latest trends and to lead global food and floral conversations.

What is SXSW?

SXSW is the premier destination for global thought leaders working on new ideas to cultivate creativity and build a better future. SXSW celebrates the convergence of the interactive, film & music industries. The festival includes education sessions, an exhibition and ample networking opportunities with one of the most diverse, collaborative and inventive communities in the world.

What are PMA's plans?
What are PMA's plans?

Connect with consumers at PMA Global Street Farm:

March 17-18 at The Drafting Room, PMA and the industry will connect with hundreds of consumers and SXSW participants. Here we'll:
  • Share how produce and floral create a healthier world with consumers
  • Serve delicious samples of fresh and prepared produce-centric treats
  • Offer floral hair & beard braiding and DIY floral arrangements

Lead and learn at SXSW education sessions

  • PMA Community SXSW Focus 15 Workshops (March 17): The produce community will host four 15-minute presentations, showcasing how our industry is working to feed a growing population through technology.
  • Curated SXSW Workshops (dates March 17-18): We’ll curate a list of SXSW workshops that apply to the produce and floral community. We welcome the PMA community to attend sessions together or on your own.
  • Curated Content: We’ll share our top lessons learned with the industry to inspire and drive action.

Connect with the produce and floral community at PMA networking receptions:

  • PMA Community Happy Hour (March 16): Informal welcome to mingle with drinks and snacks
  • Tech & the Food System Networking Dinner (March 17): Industry and influencer SXSW attendees will dig into the latest on technology and the food system.