May 01-02, 2019

Monterey, California USA | Hyatt Regency

Schedule of Events

Wednesday, May 1, 2019

Time Event
9:00 AM - 5:30 PM Registration Open
9:30 AM - 12:00 PM Business Roundtables
12:00 PM - 1:00 PM Lunch
1:30 PM - 2:00 PM Welcome and Introduction
2:00 PM - 2:45 PM Trends Transforming Global Food and Agricultural Systems

Changing global consumer demand and technological innovations are increasingly disrupting the food and agricultural system. With some of the biggest challenges our world is facing falling in the food and agriculture sphere, it is more important than ever for our industry to understand trends, develop approaches, and adopt solutions that will help our industry address global food needs while also creating efficiencies and growing profitability. With expertise from McKinsey & Company, a leading worldwide research and consulting firm with deep knowledge in the agriculture space, this session will address shifting agricultural trends that our industry needs to understand to build their capability and shape their businesses to solve tomorrow’s problems and meet tomorrow’s needs.

Speaker: ​Joshua Katz, Partner, McKinsey & Company

2:45 PM - 3:30 PM Translating Tech Opportunities to Actionable Business Solutions

While the global challenges our industry seeks to solve are immense, the number of potential solutions is larger. The produce and floral industries are built on a tradition of constant innovation, and in a time when the list of solutions grows by the day, there’s a growing need to be able to navigate the opportunities and translate these possibilities to actionable business decisions. This session will speak to how to understand these innovation trends and provide valuable insight into the ability to recognize and invest in the right opportunities for our industry. 

Speaker: Coming Soon

3:30 PM - 4:15 PM Innovation is a Team Sport

With as much urgency as changing consumer needs provides, measurable and sustainable change in our industry is difficult to identify. Entrepreneurs need strong partners in our industry to scale their businesses and this is particularly true for those developing hardware systems and automation to advance the specialty crop industry. PMA’s Vonnie Estes will convene a discussion with critical minds and voices from the industry to discuss why funding for specialty crops isn’t happening at a faster pace. Panelists will also share their insights on how we can start moving the needle on creating lasting change while growing consumer demand.

Moderator: Vonnie Estes, Vice President, Technology, Produce Marketing Association

​Speaker: 
Nolan Paul, Partner, AgTech Lead, Yamaha Motor Ventures
 4:15 - 5:30 PM Networking Happy Hour

Thursday, May 2, 2019

Stay tuned for an exciting line-up for day 2 coming soon!

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