February 24, 2025 | Miami, FL

The Floral Conference

Join us at The Floral Conference for a dynamic experience that will provide you with the tools, data and messaging you need to increase your floral sales.

Why Attend?

Make connections with partners and ideas that drive success for your business and our industry. 

Who Attends?

If you're part of the floral supply chain, YOU belong at this conference. Your customers, suppliers and competition will be there.

Get Involved

Boost your company and your brand in front of this targeted, engaged floral audience. Sponsorships are available!

How to Increase Floral Sales Now

It's harder to sell flowers in the summer. Get proven ideas to boost floral sales now at The Floral Conference. 

  • Learn what you need to do to drive floral sales in traditionally slower months.
  • Find out how your brick-and-mortar fulfillment processes could be affected if the latest online sales trends continue
  • Meet other floral leaders who can share advice on how to implement operational changes without disrupting your business.

See what's on the schedule for this one-day, interactive conference.



Event Location

Hilton Miami Airport Blue Lagoon

5101 Waterford District Drive
Miami, FL 33126
Ph: 305.265.3800

Hotel Information

Attendees are responsible for booking their own accommodations. The available room block has been reserved at:

Hilton Miami Airport Blue Lagoon
5101 Waterford District Drive
Miami, FL 33126, USA

Rate: $185 per night plus applicable taxes. Deadline for the special rate is May 18, 2024.

If you need additional assistance, please contact the hotel at +1 305-265-3800. 

Areal view of the Hilton Miami Blue Lagoon.

Have any questions regarding this event?

Deborah Zoellick headshot

Deborah Zoellick

Director, Floral