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Trends in Color & What They Mean for Your Business

Thursday, April 5 2:00 p.m. ET

What can the floral industry expect in 2018 and into 2019? Join PMA and Pantone LLC, the world-renowned authority on color, to learn about the newest research around color trends. Amidst the distractions and overwhelming choices of 21st century life, it’s essential to focus on the consumer, presenting them with color choices that capture the eye, convince them to engage and appeal to their emotions. Gain insight into current and future color trends, color palettes and origins, and how disruptions socially, politically and economically impact these dynamics. Learn about the constantly evolving landscape of color and how to use this information to increase sales.

Speaker: Laurie Pressman, Vice President, Pantone Color Institute

Laurie is the Vice President of the Pantone Color Institute. In addition to managing a global consortium of color and trend experts, Laurie presents on color and trend to design audiences worldwide and works directly with leading brands around the world on their color selections. Laurie is also involved in the development of Pantone's color research and color trend forecasting products and sits on the Home Products Board at FIT (Fashion Institute of Technology) and the Fashion Advisory Board at SCAD (Savannah College of Art and Design).

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