In an instant, color conjures visceral connections that compel your customers to help fall in love or even dismiss your product on sight. Yet, while color is so deeply woven into self-expression, divergent tastes and styling have brought the floral industry to a crossroads: we must be experts at gauging consumer aspirations and lifestyle needs, as well as how color influences these decisions. Join Pantone, the world's authority in color, as we explore ways to leverage 2017's hottest hues in home décor and floral design to our advantage — exploring macro trends, engaging audiences and increasing sales.
Speaker: Laurie Pressman, Vice President, Pantone Color Institute
The Color Trends webinar will not be available for recorded playback, so please plan to attend by registering today.