2018 - 2020 Strategic Plan

PMA Australia and New Zealand - 2018-2020 Strategic Plan
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Our Value Proposition

The produce industry is an increasingly global marketplace and PMA can keep you connected with the research, resources and revenue-boosting networking opportunities you need to grow globally. We believe that by sharing best practices and ideas—be it people connecting with people or people connecting with ideas—our industry will only grow stronger and more innovative.

PMA Australia-New Zealand and PMA Global are continually striving to redefine the value proposition for members. This is to ensure that all members of the respective organisations are truly benefitting from being part of a global network, by capitalising on the two-way (in and out) value/information flow across regional borders and industry segments.

Our Value Portfolio 
  • Information on consumer and industry trends: Even though we operate in different markets, there is always something to learn from consumer behaviour, new products and technologies and general trends that are occurring in other parts of the world.
  • Learning about the latest successful business practices that are employed in different businesses and countries and how these can work for you.
  • Attracting and retaining talented people by having access to a larger pool of potential candidates for jobs and being able to link with leading produce companies for internships and job experience.
  • Increasing trade and business opportunities: We can help members connect with other global members who are potential customers for your products and services or can supply a product or service you need.
  • Working towards best-practice food safety, production sustainability and other major consumer issues and helping to bring about greater equivalence across global standards
  • Endless networking opportunities through Fresh Summit, Fresh Connections and other PMA conferences and events.
  • Showcasing your products and services by exhibiting at the various Expos and Trade Shows provides targeted exposure to all the leading companies in the fresh produce supply chain.