ANZ | Produce Marketing Association

PMA Australia-New Zealand Limited (PMA A-NZ) is the first stand-alone global affiliate of the Produce Marketing Association (PMA Global) - the leading global fresh produce trade association serving member companies around the world, from Salinas to Sydney, and every segment of the fresh fruit, vegetable, and floral supply chain.

By working across the whole supply chain, PMA A-NZ strives to assist businesses to increase their sales of fresh and safe produce to regional and global consumers and develop their internal business capabilities through motivated and skilled employees.

Our Community
PMA members are buyers and sellers from every segment of the fresh produce and floral supply chain. Our global community includes seed companies, growers, packers, processors, shippers, importers and exporters, wholesalers and retailers, foodservice, government agencies, associated suppliers to the industry, and many more.

Our Vision
Bringing together the global produce and floral community to grow a healthier world

Our Mission
“To connect, inform and deliver industry solutions that enhance members’ prosperity”

2018 - 2020 Strategic Plan

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Our Value Proposition

The produce industry is an increasingly global marketplace and PMA can keep you connected with the research, resources and revenue-boosting networking opportunities you need to grow globally. We believe that by sharing best practices and ideas—be it people connecting with people or people connecting with ideas—our industry will only grow stronger and more innovative.

PMA Australia-New Zealand and PMA Global are continually striving to redefine the value proposition for members. This is to ensure that all members of the respective organisations are truly benefitting from being part of a global network, by capitalising on the two-way (in and out) value/information flow across regional borders and industry segments.

Our Value Portfolio

Information on consumer and industry trends: Even though we operate in different markets, there is always something to learn from consumer behaviour, new products and technologies and general trends that are occurring in other parts of the world.
Learning about the latest successful business practices that are employed in different businesses and countries and how these can work for you.
Attracting and retaining talented people by having access to a larger pool of potential candidates for jobs and being able to link with leading produce companies for internships and job experience.
Increasing trade and business opportunities: We can help members connect with other global members who are potential customers for your products and services or can supply a product or service you need.
Working towards best-practice food safety, production sustainability and other major consumer issues and helping to bring about greater equivalence across global standards
Endless networking opportunities through Fresh Summit, Fresh Connections and other PMA conferences and events.
Showcasing your products and services by exhibiting at the various Expos and Trade Shows provides targeted exposure to all the leading companies in the fresh produce supply chain.