PMA A-NZ Increasing Fresh Produce Consumption Workshop

PMA A-NZ are hosting an ‘Increasing Fresh Produce Consumption Workshop’ on Wednesday September 18 in Mount Wellington, Auckland. PMA A-NZ members are invited to join in the conversation exploring ways in which we can increase the consumption of fruit and vegetables in New Zealand.

PMA A-NZ have recently released research reports exploring the drivers and barriers to fresh produce consumption, as well as looking in to the experiences consumers want from the food they eat. Using the findings from this research, we will explore ways in which we can increase the consumption of fruits and vegetables across key eating occasions.

Joining PMA A-NZ to host the workshop will be industry thought leader and challenger of the status quo, Lisa Cork. Lisa will use the research to challenge attendees to think outside of the box in ways to push the boundaries on what is possible.

Date: Wednesday, September 18
Time: 10:00am-12:30pm
Location: Waipuna Hotel and Conference Centre. 58 Waipuna Rd, Mount Wellington, Auckland
Cost: PMA A-NZ Members: FREE. Non-members: $35


10:00am Registration
10:15am PMA A-NZ Consumption Research Insights with Sam Clayfield
10:30am Increasing Consumption Workshop with Lisa Cork
12:00pm Networking Lunch
12:30pm Close


Lisa Cork

Lisa Cork is an award-winning marketer and strategist, empowering clients to boldly face the future and embrace change as a strategy for growth. A thought leader and challenger of the status quo, Lisa’s workshops and strategy ‘super-sessions’ help companies thrive in a climate of disruption. Over her 30-year career, Lisa has shaped current thinking on produce branding and marketing through her writing, speaking and industry involvement. Her work with clients globally enables her to see and incorporate the latest international trends and insights into her work.

Lisa is a Director of the PMA and involved in the Demand Creation and Global Development taskforces. She holds both a Bachelor and Master’s Degree in Agribusiness Marketing and is a popular conference and workshop presenter. You can find Lisa’s columns on fresh produce marketing, branding and trends in, and Produce Plus magazine.

Outside of work, Lisa loves to travel and summit mountains in exotic locations. You can connect with her on LinkedIn: LisaSCork and Twitter @LisaCork_FPM. For more information: or visit


Sam Clayfield

Events and Marketing Manager

+61 438 673 448

Email Sam