PMA A-NZ Increasing Fresh Produce Consumption Workshop - Melbourne

PMA A-NZ are hosting an ‘Increasing Fresh Produce Consumption Workshop’ on Tuesday September 24 in Melbourne. PMA A-NZ members are invited to join in the conversation exploring ways in which we can increase the consumption of fruit and vegetables in Australia.

Joining PMA A-NZ to host the workshop will be industry thought leader Martin Kneebone. Martin will provide insights from the recently released Freshlogic Analytics, delving in to the consumer eating trends, and where the opportunities lie for industry. Martin will challenge attendees to explore ways in which we can increase the consumption of fruits and vegetables across key eating occasions.

PMA A-NZ have recently released research reports exploring the drivers and barriers to fresh produce consumption, as well as looking in to the experiences consumers want from the food they eat. We will explore the trends that have come from this research, and discuss what this means when marketing fresh produce.

Date: Tuesday, September 24
Time: 10:15am-12:30pm
Location: Karstens Melbourne, 123 Queen St, Melbourne
Cost: PMA A-NZ Members: FREE. Non-members: $35


10:15am Registration
PMA A-NZ Consumption Research Insights
10:45am Consumption Insights with Martin Kneebone
11:15am Increasing Consumption Workshop Discussion with Martin Kneebone and Darren Keating
12:00pm Networking Lunch
12:30pm Close


Martin Kneebone

With over 25 years’ working in fresh food supply chains; Martin has market leading experience in the management, supply and analysis of fresh food categories across fruit, vegetables, meat and seafood.

His company Freshlogic is a Melbourne based specialist provider of market insights to commercial and government stakeholders involved in fresh food production and marketing across Australia and SE Asia. With the recent launch of Freshlogic Analytics enabling flexible access to a fuller set of market information and insights, Freshlogic are continually evolving their offering.


Sam Clayfield

Events and Marketing Manager

+61 438 673 448

Email Sam