In this PMA Marketing Exchange webinar, we’re joined by Gilad Sadan, Managing Director of N.A.V.I Co. (Network. Advice. Value. Innovation.). Gilad will provide examples of the best-of-the-best in fresh produce packaging, and discuss the huge opportunity for marketers.
Whilst there is currently a negative connotation around packaging in fresh produce, there also lives a huge opportunity to market your product and brand to stand out from the competition. Gilad will be back from presenting at Berlin Fruit Logistica, and will provide viewers with insights in to the latest trends coming out of Europe.
The webinar will focus on the opportunities for fresh produce packers and marketers, and will use the best examples from Europe and the world. Viewers will leave this webinar inspired and with a greater understanding of just what is possible using your packaging to market your product.
Date: 26 February
Time: 10am AEDT
Registrations are now open here.
Gilad Sadan is the Managing Director of N.A.V.I. Co (Network, Advice, Value, Innovation). NAVI Co Global specialises in Fresh Produce marketing taking products from concept to fruition. With over 15 years’ experience in the Fresh Produce Industry, he specialises in Brand & Packaging design as well as New Product Development. Gilad is committed to pursuing alternative technologies and materials and is bringing a new lens to what is possible from a packaging perspective in the Fresh Produce sector.
Key focus areas are new product development, branding, marketing, packaging, packing equipment and artwork design.
Through his network of connections, Gilad works to source the most suitable packaging, machinery, equipment and service providers to help products land on supermarket shelves.
Gilad gained his experience in the packaging industry with over 10 years supplying packaging solutions to the produce industry prior to opening his consultancy business 4 years ago.