Marketing Exchange Breakfast

The PMA Marketing Exchange is hosting a breakfast event on Wednesday 31 October at the Melbourne Markets in Epping. The event will commence with a tour of the Melbourne Market from the Commercial and Business Development Manager at the Melbourne Market Authority, Matt Elliott. Following this, breakfast will be provided with an opportunity to network with your peers, before a presentation from Freshlogic Managing Director, Martin Kneebone.


The schedule for the morning, as well as details on Martin Kneebone's presentation can be found below.

6:15am-6:30am Arrive and sign-in.

6:30am-7:30am Market Tour with Matt Elliott, Melbourne Market Authority

7:30am-8:00am Breakfast and Networking

8:00am-8:30am Presentation from Martin Kneebone, Freshlogic



Martin Kneebone brings a detailed understanding of fresh fruit and vegetables drawn from experience in all parts of the supply chain. His company Freshlogic is a Melbourne based provider of market insights to stakeholders involved in fresh food production and marketing across Australia and SE Asia. Freshlogic’s ability is enabled by a set of unique research and analysis capacities designed expressly to provide commercial insight into the fresh food supply chains and markets.

Martin will cover;

Insights from the FOODFrontiers analysis as to what is driving change in food markets and what that means for fresh fruit & vegetable stakeholders. This includes the impact of the new distribution channels, the level of demand for convenience, the impacts of automation and who is winning share of stomach between food service & retail.

Examples of the content, level of detail and analysis capacity of the new Freshlogic Analytics services. This service provides tailored information access to all supply chain information from production, through all distribution channels to buyer behaviour and consumption.

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