The PMA A-NZ Marketing Pillar is hosting a breakfast event on Wednesday 15 May at the Brisbane Markets. The event will include presentations from Elisa King, Marketing Lead at Hort Innovation and Charlotte Durack, Founder and Creative Lead at Agri Creative. Prior to the presentations, the event will open with a networking breakfast.
The presentations will provide insights into the power of social media and how this can be used as a marketing tool. Elisa will look into creating inspirational content to drive 'consideration' all year, as well as the importance of the different social media platforms and the need to stay up-to-date to ensure you are maximising your budget. Charlotte will provide insights on using social media for your brand communication and the power of storytelling.
DATE AND TIME
Wed. 15 May 2019
8:00 am – 9:30 am AEST
PMA A-NZ Members – FREE
Non- Members – $25
385 Sherwood Road
Rocklea QLD 4106
8.00am - Networking Breakfast
8.30am - Welcome and Intro from PMA A-NZ
8.35am - Elisa King, Marketing Lead at Hort Innovation
8.55am - Charlotte Durack, Founder and Creative Lead at Agri Creative
9.15am - Q&A with Elisa and Charlotte
9.30am - Close
As the Marketing Lead for Hort Innovation, a not-for-profit, grower-owned NGO that delivers more than $100 million in marketing, research and development activities across the Horticulture industry each year, Ms King heads a large and diversely skilled team, managing multi-million-dollar budgets to deliver positive outcomes for industry through the development and implementation of mid-large scale insight led marketing programs.
Before being promoted to Marketing Lead of Hort Innovation, Ms King marketed numerous products including the iconic Australia Bananas “Make Your Body Sing” campaign.
Ms King formerly spent over 20 years in the entertainment industry working as the Advertising Manager at Warner Music and Marketing Manager at Sony Pictures Home Entertainment.
Her passion has led her to build successful brands and products through marketing, research and understanding consumer preferences.
Charlotte’s unconventional way of thinking and background in agriculture makes her the driving force behind Agri Creative. She began Agri Creative in 2016 because she saw a need for design with an agricultural perspective. Agri Creative was built on the belief that ag brand stories need to be told with care, but weren’t always landing in the right hands to do so.
With ten years experience working within the creative industry, both in advertising and graphic design she has an impressive portfolio in branding, marketing and digital strategy. This is backed by dual degrees in Visual Communication and Education. Charlotte reached the finalist stages in both the 2019 Rural Women's Awards and the 2017 Telstra Young Business Women’s Awards.