Social Media - Build your Brand and Passion for Produce


In this PMA Marketing Exchange webinar, we’re joined by Cecilia Flores Paez, Marketing Manager at T&G Global. Cecilia will provide insights in to her “Fruit Activism” on social media, where @orchardrdfruit page have built a strong following highlighting everything great about fresh fruit.

Orchard Rd’s Instagram utilises fresh content that brings fun and reconsideration towards our industry – showcasing bright, colourful, healthy food. Orchard Rd has built a successful platform and demonstrated the opportunities for our industry in the social media space. 

The webinar will focus on the opportunity of social media to build your brand and passion for produce. Viewers will leave this webinar feeling inspired, with a greater understanding of just what is possible in this space.

Date: 10 April
Time: 10am AEST, 12pm NZST




Cecilia Flores Paez

International Business Manager with 20 years experience leading business development and marketing for global FMCG brands. Currently overseeing the marketing strategy and brand activations for T&G global brands in key export markets . Moved to the fresh industry in 2017. Since then has implemented various marketing programs with a clear consumer centric approach. Cecilia works across a diverse range of customers & stakeholders in the supply chain.


Sam Clayfield

Sam Clayfield

Events and Marketing Manager

+61 438 673 448

Email Sam