Webinars

FRANK V2

PMA Marketing Exchange Webinar - New Pears Project, FRANK

The PMA Marketing Exchange presents a webinar with APAL Head of Group Brands and Regional GM Asia & Americas, Craig Chester. APAL has developed an unconventional strategy for the new pear brand FRANK, focussed on breaking category norms and creating a distinctive position not just within pears but distinctive for all fruit.

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Past Webinars

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