Fresh Markets Australia (FMA) won the 2021 PMA-Produce Plus Marketer of the Year Award (MOYA), sponsored by Seeka, presented at Hort Connections 2021, in Brisbane. If you missed out on the showcase, this is your chance to hear from James Patrick, National Program manager for one of Australias best fresh produce marketing campaigns.
FMA created the Shop&Win competition as part of its ‘A better choice!’ programme, which supports independent fruit and vegetable retailers across Australia with marketing initiatives that encourage consumers to shop at their stores.
Launched in March, Shop&Win was FMA’s version of a shopper rewards programme, where the offer of substantial weekly prizes provided an incentive for consumers to shop at local independent grocers.
MOYA judges were impressed by the way the campaign harnessed a wide range of marketing tools – from point-of-sale activations through to digital advertising – to drive awareness of the competition, along with participation
Between 1 March and 15 April (2021), the campaign's activations reached 2.7m people, with over 6m impressions across radio, social channels and YouTube. Over 265 stores were nominated as part of the competition during this time period, with 92,914 entries received from across Australia.
Register now to join.
Date: Jul 22, 2021
Time: 10:00 AM AEST
Duration: 1 hour