Imagine if you could know exactly when to pick your fruit or vegetables to make sure your customers have a great eating experience every time they purchase it. Imagine how that could accelerate repeat purchases and even double consumer demand. What if you could set minimum maturity standards so your produce consistently delights your customers, and implement a process to help you achieve that?
Mark Loeffen, from Delytics Ltd, works with primary sector businesses and industries to optimise the eating quality and repeat purchases of their produce. He outlines in this webinar how he helped the New Zealand Citrus Industry almost double consumer demand for navel oranges in one season and share some steps that you can take to achieve a similar result. The starting point is to benchmark the consumer acceptability of your produce at retail – but knowing that by itself is not enough. Mark will explain how linking the eating quality measurements of your crops with consumer liking research will help you determine how customers will respond to your fruit and vegetables even before it is harvested – and what you can do to start increasing consumer acceptability at retail if it’s not where you want it to be now.
The webinar is available for PMA A-NZ members below when logged in to your account. If you don't have your login details, please contact [email protected] . To learn more about becoming a PMA A-NZ member, click here .