Increasing Fresh Produce Consumption Takeaways
Fresh produce businesses are continually looking for ways to increase their market share and sales. At PMA A-NZ, we’ve recently run a number of activities to look past this and pose the question, how do we increase the overall consumption of fresh produce?
More >The Marketer of the Year Award continues to celebrate outstanding achievement in the field of fresh produce and floral marketing across Australia and New Zealand. It is open to both individuals and team members from any part of the value chain.
More >Drivers and Barriers for Produce Consumption in Australia
This report explores Australian consumers’ decision-making process during six key eating occasions and provides insight into how to position produce for increased consideration and consumption during these occasions.
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