2021 Fresh Produce Retail in China

China’s fresh produce retail market is impressive not only for its present scale, but also its vast untapped potential. The market value for fresh goods (fresh produce, meat, eggs, dairy, seafood) was $738 billion in 2019, of which $407 billion was for fresh produce. But viewed from a per capita perspective, annual retail spending on fresh goods in 2020 was only $525.

Emerging City Market Report - Nanjing

The data and analyses shown in this report are the result of a market research project conducted by Euromonitor on the behalf of the Agricultural Trade Office in Shanghai. The data and analyses in this report are not the position of the U.S. Department of Agriculture. Rather, the data and analyses are information collected from in-field research to give the Agricultural Trade Office in Shanghai further insight into the local market.

Emerging City Market Report - Hangzhou

The data and analyses shown in this report are the result of a market research project conducted by Euromonitor on the behalf of the Agricultural Trade Office in Shanghai. The data and analyses in this report are not the position of the U.S. Department of Agriculture. Rather, the data and analyses are information collected from in-field research to give the Agricultural Trade Office in Shanghai further insight into the local market.

Special Report - Exporting to China

China is an important importer and exporter of fresh fruit and vegetables. Advances in production, post-harvest handling, processing, logistical technologies, and increased levels of international investment as well as steady economic growth are contributing to China's dynamic fruit and vegetable market. This growth is making China an important location for exporters around the world.

How Fresh Produce Suppliers Can Brand to Reach Chinese Consumers in the World of E-Commerce

In China, mobile e-commerce currently accounts for 51 percent of all online sales and will grow even faster. The global average is 35 percent. Private online consumption is projected to surge by 20 percent annually over the next five years, compared with 6 percent annual growth in offline retail sales.

Cross Border B2C ECommerce in China

China is the world’s largest e-commerce market and is rapidly growing. Fresh produce e-commerce sales are predicted to rise to $15 billion in 2017. For exporters, the cross-border B2C e-commerce channel is a type of e-commerce that allows for ease of entry via China’s Free Trade Zones with faster approval processes and a reduction in tax rates and tariffs. Chinese consumers also benefit from this channel with higher quality, fresher fresh produce.