Colombia’s population was 48.3 million in 2013, up from 26.9 million in 1980. The pace of economic growth is accelerating due to private consumption and an increase in fixed investment and a recovery in manufacturing.
Over the past decade the Colombian social structure has been changing thanks to growth in the middle class, which currently accounts for 30% of the total population. Middle class consumers have a high penetration of technology and will drive retail growth.
The USA is the major market for exports, representing 36.6% of the total in 2013. The primary agricultural products of are coffee, cut flowers, bananas, rice, tobacco, corn, sugarcane, cocoa beans, oilseed, and vegetables.