As part of its mission, Center for Growing Talent by PMA celebrates and acknowledges outstanding leaders who take an active role in developing industry talent. The new Center for Growing Talent by PMA’s Women’s Catalyst Award recognizes individuals in the produce and floral industry who cultivate women’s potential by mentoring and fostering a path for leadership, development and participation. Nominations are being accepted for a man or woman who has demonstrated – through effective mentoring, coaching and influence – the ability to engage and inspire talented women who make a positive impact in the industry.
The Floral Marketer of the Year Award recognizes an individual who has demonstrated outstanding leadership skills and an uncommon commitment to the mass-market floral industry. The award honors the creativity, dedication and vision of an individual who contributes to and participates in the advancement of their industry. As the trade association representing the floral industry, PMA has an inherit responsibility to recognize, celebrate and communicate the outstanding leaders who are advancing, growing and supporting the floral industry.
The award is named in honor of Bob Carey, who served as the Chief Executive Officer of PMA for 38 years, from 1958 to 1996. Bob provided the leadership and vision that grew the organization from near bankruptcy to an annual budget of $8 million, from 100 members to 2,700. The annual award will honor one individual who has demonstrated outstanding leadership skills and an uncommon commitment to PMA and the fresh produce and floral industries.
The award is named in honor of Bryan Silbermann, who served as the Chief Executive Officer of PMA for 20 years. Bryan’s collaborative spirit engaged and motivated others to work together to create solutions for the betterment of the fresh produce and floral industries. The annual award will honor a PMA member who has addressed an industry issue and/or challenge through collaboration in their work to advance the fresh produce and floral industries.