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Floral Member Benefits

A community for the mass-market floral industry

Benefit from:

  • A network across the entire mass-market floral supply chain
  • A forum to share ideas, insights and industry challenges and opportunities
  • Consumer research and trends analysis
  • A voice advocating for industry issues

Make connections

Build relationships across the supply chain and keep your finger on the pulse of the industry by attending programs — now including two floral-specific events — spanning a broad spectrum of interests and issues. View the full calendar.

We continue to grow the floral community at the Fresh Summit Convention & Expo. This one-of-a-kind event attracts buyers and suppliers across the floral supply chain. Take advantage of floral-specific education sessions, floral networking reception and expo.

Be informed

Key research, consumer trends surveys and market data are available to you 365 days a year. Connect with floral resources.

Become a volunteer.

As a volunteer-driven community, we thrive on the passion, vision and commitment of our members. In exchange for their time, Floral Council volunteers establish themselves as industry visionaries helping to shape the future. Volunteer today.

Floral Expert

Becky Roberts

Becky Roberts

Director of Floral

+1 (302) 607-2148

Email Becky

Joe Don Zetzsche

If you're looking for a global community that truly focuses on the floral industry, then you'll find it with PMA. The insights. The connections. The resources. Not only will you realize an impressive ROI, if you're like most of our members you'll quickly consider PMA a key strategic partner.

Joe Don Zetzsche, Director of Floral, H-E-B, PMA Floral Council Chairman