Consumer Trends

2024 Future Trends Report

Fresh Fruits & Vegetables


Ben Hoodless - Managing Director ANZ
International Fresh Produce Association

At IFPA ANZ we believe providing the industry with insights and a future looking view on what is ahead for our industry is critical. Staying ahead of the curve ensures we continue to create value and a vibrant future for all in the fresh produce and floral industry. We are delighted to produce and deliver IFPA Members the 2024 IFPA Future Trends Report.

This report started with a survey, asking our members what the key challenges and issues facing their businesses are, together with an environmental scan in partnership with EY (Ernest & Young) research. The survey and research were compiled to bring together a thorough analysis of the trends facing the industry into the future.

IFPA is the largest and most diverse international association serving the entire fresh produce and floral supply chain. We exist to bring the industry together to tackle the challenge faced by the entire industry. 
This report is a tool to help you and your team understand and stay ahead of the ever-evolving changes that continually impact our industry. This year’s report is focused around some key themes, including:

  1. Economic Overview and Policy Update
  2. Consumer Trends
  3. Resilience and Diversification
  4. Climate Change, Adaptation and Innovation

We hope you find this report useful as a tool to test your own personal understanding of the coming trends and to start a conversation with your colleagues and peers to build your own view of the trends that will shape the future of your world.

Full report only available to IFPA members.

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