As consumers gear up for big events like the Super Bowl, don't miss the opportunity to market your product by joining in on a conversation consumers are already having on social media.More >
Fresh foods are now driving total store sales, with fresh produce emerging as a key factor driving store choice. According to Mintel's Food and Drink Shopper, 2017 report, sales of fresh fruit and vegetables dominate their respective categories, outselling their shelf-stable center of the store and frozen counterparts. And fresh produce continues to experience sustained growth, primarily due to consumers' increased interest in eating healthy foods that help maintain balanced diets.More >
We are at the center of a visual social media revolution. And what could be more visually attractive than the floral world presented with the right visuals? Learn how to create visuals for Facebook, Twitter, Instagram and Pinterest that attract and retain loyal customers. Find out through real-life case studies how people who are leveraging visual content in the floral industry are enjoying unprecedented success.More >
Consumers are becoming more familiar with the term “sustainability,” and trust is increasingly dependent upon transparency, in terms of how consumers evaluate what they hear from companies and what consumers want to know about companies’ products and business practices, said The Hartman Group CEO Laurie Demeritt in a recent webinar.More >
Marketing is no longer about the stuff you make, but about the stories you tell.
Author & Marketing Expert