For decades, U.S. shoppers were loyal to a single store that would fulfill all of their food and beverage needs. Today, they’re far more likely to embrace a variety of retail locations and formats to ensure they get exactly what they want, when they want it. What does this mean for retailers looking to stay one step ahead of consumer trends?More >
Most consumers live life in a blur and they desire products that help them save time and gain a sense of control. The need to recover a sense of control influences many buying decisions in the intensifying pursuit of quality, convenience, customization and well-being. Companies and brands across all sectors are creating new products and services that promise to return this sense of control.More >
As anyone who’s recently been to a college or university campus can tell you, foodservice on these campuses has gotten very sophisticated. It has shed a lackluster image and transformed into one of the most innovative segments in the foodservice industry. And much of this transformation is in response to the expectations of its latest customers – the oldest members of Gen Z, who now range between 18 and 21 in age.More >
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Founder of Drucker Institute