How to Engage the Food and Drink Shopper

How to Engage the Food and Drink Shopper: Executive Summary

Fresh foods are now driving total store sales, with fresh produce emerging as a key factor driving store choice. According to Mintel's Food and Drink Shopper, 2017 report, sales of fresh fruit and vegetables dominate their respective categories, outselling their shelf-stable center of the store and frozen counterparts. And fresh produce continues to experience sustained growth, primarily due to consumers' increased interest in eating healthy foods that help maintain balanced diets.

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Trends Influencing Consumers’ Menu Choices in 2017

Trends Influencing Consumers’ Menu Choices in 2017

Restaurant industry sales are forecasted to reach US $799 billion in 2017, a 1.7 percent gain (adjusted for inflation) over the industry’s estimated 2016 sale, according to the National Restaurant Association’s “Restaurant Industry Outlook 2017”. Significant variance among geographic regions and industry segments will affect restaurant sales performance, with quick service and fast-casual sales expected to total US $233.7 billion in 2017, a 5.3 percent gain over 2016 sales volume.

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Beyond Health: Promoting Produce Consumption with an Understanding of the Experiences People Want from Food

PMA Research: Promoting Produce Consumption – People Want Experiences

This research asks how marketers can change messaging to fit how people feel when they eat on different occasions. Findings reveal six broad experiential association categories, grounded in emotional and sensory experiences, that are drivers of preference.

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Research: Transformation of the American Meal: How Consumers Live and Eat

Fundamental shifts in American culture are reshaping the way consumers live and eat today, according to The Hartman Group’s recently released Transformation of the American Meal report.

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Webinar: Transformation of the American Meal

Webinar: Transformation of the American Meal

Ongoing shifts in American culture are reshaping the way consumers live and eat today. Enjoy our recent webinar recording as we help you understand what these shifts mean for your business and explore new opportunities emerging from consumers' changing priorities.

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tech trends in floral 2018

Mega Tech Trends Impacting Floral in 2018

To achieve exponential growth in the next 10 years, the floral industry must better understand consumers and the right channels to reach them. We also need to create efficiencies in the supply chain and ultimately do things differently.

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Connected Consumer

Research - Personalized Nutrition Now and Into the Future

The market for personalized nutrition is widespread, fragmented and here to stay, according to Personalized Nutrition – Today and into the Future, PMA’s new report by the Hartman Group, commissioned exclusively for PMA members. This overview provides insights about: • How consumers currently personalize their diets, including technologies they use. • What the future holds for personalized nutrition and how produce marketers can capitalize on this growing trend.

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How to Engage the Food and Drink Shopper

WEBINAR: Connecting With Your Customer: A Look at Consumer Trends and Food Purchasing Behaviors

Fresh foods are now driving total store sales, with fresh produce emerging as a key factor driving store choice. According to Mintel's Food and Drink Shopper, 2017 report, sales of fresh fruit and vegetables dominate their respective categories, outselling their shelf-stable center of the store and frozen counterparts. And fresh produce continues to experience sustained growth, primarily due to consumers' increased interest in eating healthy foods that help maintain balanced diets.

More >
Organic Branding

Growth of Organics in the U.S.

Fresh fruits and vegetables are the top selling category of organically grown food in the U.S. according to the Nutrition Business Journal. Organic fruits and vegetables accounted for 7% of all produce sold in the U.S. in 2014. According to Nielsen there was a 19% increase in the number of organic produce items carried in stores during 2014.

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Farming with Technology

Today’s Hottest Ingredient: Technology

The consumer purchasing experience for fresh produce is changing rapidly. Technological advances are helping consumers in their pursuit of quality, sustainability and accessibility. As technological advances give consumers increased control over the food they shop for and consume, they are creating a more educated and powerful consumer for produce marketers to address. Produce marketers are well positioned to meet the consumer’s expectations and become their trusted partner and problem solver.

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MSLGROUP Purchase Behaviors

U.S. Hispanic Purchase Behaviors: Current Food/Beverage Trends

The Hispanic population currently makes-up 17% of the US population and is projected to grow by 85% by 2060. Their spending power is projected to reach nearly $1.7 trillion by 2019. With growing spending power and influence, Hispanic consumers in the U.S. are on every marketer’s radar. This overview from MSL Group provides insights about how the produce department can better serve the needs of Hispanic American consumers.

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Avacados

US Demand Increasing for Tropical Fruits - Mexico A Key Supplier

As the U.S. becomes more diverse, so too are consumer preferences for fresh produce. According to Pew Research, by 2055, the U.S. will not have a single racial or ethnic majority. Diverse groups are in pursuit for unique and native foods, especially tropical fruits. Supermarkets and foodservices’ inclusion of these fruits in their aisles and menus provide positive expectations for farmers down through the supply chain and, of course, the consumers’ enjoyment of new fruits.

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As Consumers Opt for Healthier Lifestyles, Fresh Food is King

As Consumers Opt for Healthier Lifestyles, Fresh Food is King

According to a 2017 Reuters/Ipsos survey, about 72 percent of Americans cook from home at least four nights a week. Meanwhile, 40 percent of Americans now work from home all or part of the week, so they’re going out to lunch less. And many consumers are trying to eat healthier, fresher, and consume less processed foods. When you consider these factors, it should come as no surprise that fresh foods are now driving total store sales and produce is a major contributor to that growth.

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Top Trends Impacting Consumers

Top Trends Impacting Consumers

According to the NPD Group, for several years now, more than 80 percent of meals have been sourced from home; fewer than 20 percent have been sourced from foodservice, and dollars are evenly split between the two. Explore the top trends that will impact how consumers choose to spend their food dollars in 2017. Understanding these trends can help you increase engagement and ultimately increase sales.

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Wedding Flowers

FMRF Consumer Research - Floral Generational Study

Consumer research evaluating perceptions and purchasing/gift giving behavior regarding flowers and plants among Generation Y, Generation X and Baby Boomers confirms strong appreciation of and sensory and emotional connection with flowers by all generations.

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Woman Chooses Good Food vs. Evil Food

Research - Healthy Lifestyles

According to the Hartman Group’s recent report, Weight Management & Healthy Living 2015, Americans increasingly see themselves as responsible for their own weight and a growing number (32 percent) say there is nothing wrong with being overweight as long as person is healthy (up 11 pts from 2010) indicating Americans have come to accept their weight status. The report finds that weight management in the 21st century is increasingly not as much about short term efforts (“dieting”) as it is about permanent dietary alterations that are part of the pursuit of a healthy lifestyle.

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Social Media Icons

Social class will Predict Produce Purchases

Using demographics to market fruits and vegetables isn’t as passé as you think. In the ere of persona marketing, diet quality is still influenced not only by age and sex, but also by occupation, education, and income levels. Higher-quality diets are most often consumed by those with a greater economic affluence, while nutrient-poor diets are consumed by persons of lower limited economic means. To market to low socioeconomic status populations, we must solve for appropriate messaging, accessibility to produce, shelf-life and pricing.

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Multicolored Arrows all Pointing Upwards and to the Right

Flavor Trends Overview

Flavor is the No. 1 driver for all food purchases, according to Technomic’s 2015 Flavor report. While classic flavors certainly still appeal, many of today’s consumers are increasingly driven to try new flavors, and saying new flavors can influence them to visit a restaurant. New, unique flavors drive traffic because consumers like to experiment with foods and beverages, and flavor plays a large role in experimentation.

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Florist

Increasing Floral Sales through Generational Selling

As we strive to increase our floral sales each year, let's take a few moments to reflect on the demographics of our customer base and make sure we are meeting their needs. Are we appealing to Boomers with custom items and inexpensive options, enticing Gen X to make self-purchases, or providing smaller bundles at cheaper prices for Millennials. Consumer research performed and presented by Brian Numainville of Retail Feedback Group (RFG) in October 2015 at the Produce Marketing Association’s Fresh Summit examined the purchasing behavior of Millennials, Gen X and Boomers.

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Chart and Graph

Produce Trends 2015: Executive Summary

Purchased approximately 3 times per week globally, fresh produce ranks as one of the most frequently purchased perishable products according to a recent report by Nielsen Perishables Group for PMA members. This summary of Produce Trends 2015 for executive and mid-level produce retailers and their supply chain partners provides insights about: • Shopper behavior with regard to preferences, frequency and average household spend • Channel performance with regard to sales and trips by retail channel • Produce trends, perspectives and recommendations for short and long term success

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PBH State of the Plate 2015 Overview

The Produce for Better Health Foundation recently released the latest edition of its research report “State of the Plate, 2015”, prepared by The NPD Group. The report for produce buyers and suppliers for retail and foodservice examines current consumption levels by several demographic variables, estimates future consumption trends and offers recommendations for increasing consumption. Below is an excerpt from the report.

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Grocery Shopping

The Culture of Food Executive Summary

We are living in a food culture renaissance. Fundamental shifts in technology, travel, and trade have placed food back at the center of everyday life and popular culture. Food is fun and important. Interest in food isn’t just a Millennial trait but a reflection of evolving food culture.

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Two Children Eating School Lunch

Connecting With Your Next Customer: Gen Z

The role of children has changed, both in the home and in society. Gen Z, the generation after Millennials, representing almost 26 percent of the population and estimated to possess spending power of almost US$200 billion, wields new power in the American household, shaping every purchase from groceries to the next home. Few brands understand kids’ new role, unique voice and profound influence on family shopping.

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Photocredit: thinkpanama via flickr

Increasing Boomers' Fresh Produce Consumption

Boomers' are a large segment of the U.S. population with significant purchasing power and are consuming less fruits and vegetables. Learn how best to capture this segment and shift the trend.

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Hispanic Shopper

Connecting with the Hispanic Consumer

The Hispanic population in the U.S. is projected to grow by 86 percent through 2050, with spending power projected to reach nearly $1.7 trillion by 2017. How can the produce department better serve these consumers?

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Ipad User

Digital Food Life Webinar

Today’s consumers are more food-literate than ever before, and effective marketers can tap into this to be sure consumers are informed about their products and companies.

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Organic Branding

Organic and Natural Webinar

About three-quarters of U.S. consumers are organic users, according to Stas Shectman, The Hartman Group's senior ethnographic analyst. A recent webinar on the group's "Organic and Natural" research explored attitudes and meanings of organic, natural and local.

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Amazing things will happen when you listen to the consumer.

Jonathan Midenhall
CMO of Airbnb