Strategic Marketing for Produce & Floral


 What is marketing? We are all familiar with the term, but what does it really mean? In this webinar, we will begin to better define marketing and how it presents itself in our industry. PMA’s CMO, Lauren M. Scott, will define what marketing can be.
Business Acumen Webinar

Webinar: Business Acumen Strategies

Face it, these are challenging times. This is a highly competitive and constantly shifting economy, and as a leader today you need a strong sense of business acumen to compete and to grow. Your ability to see the big picture, understand external trends and integrate those into the execution of your business strategy is your most effective path to success.

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Bar Chart

Fresh Perspective on Global Produce

To succeed, effective produce marketers must understand global consumer trends and behaviors in produce, the evolution of retail formats, and the importance of health and wellness and branded produce. This webinar can short-cut the learning curve.

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Tactics without strategy is the noise before defeat.

Sun Tzu
Author "the Art of War"