Sample social media post
We know that in times of crisis, consumers want to be assured that their produce is safe, and currently, some of the information available to consumers has been misguided.
In response to this, we are asking for your help in gathering together as an authority in our field and a valuable source of information to our collective consumer base. Here, we are providing you with a variety of tools you can use to launch a consumer-facing campaign to draw attention to the importance — and safety — of buying and consuming fresh produce at this time.
We are excited about the opportunity to work together with you to foster conversation and a positive community support system through the use of our hashtag, #JoyofFresh.
Our goal with this communications toolkit is to ensure that you, our members, feel well-prepared when speaking to consumers as well as to your own teams, and are armed with all the tools you need to help spread our message. It is our hope that these resources will aid you all in presenting a consistent message to help educate, grow a healthier world in these uniquely challenging times, and share The Joy of Fresh™.
Check back soon for a floral-specific toolkit.
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