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State of the Industry
The annual address highlights opportunities and challenges facing fresh produce and floral.
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Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption.

Upcoming Events

Fresh Connections Retail
Mar 15

Fresh Connections China

Shanghai, CHINA | The Westin Bund Center Shanghai

Fresh Connections Retail
Apr 05

Fresh Connections Retail

Philadelphia, Pennsylvania USA | Philadelphia Airport Marriott

Fresh Connections Retail
May 24

Fresh Connections Mexico

León, Guanajuato, MÉXICO | Poliforum, León

Member Directory

PMA's Member Directory connects you to over 2,800 companies looking for partners. Exclusive to members only, our directory of 34,000 industry professionals makes it easier to make the connections that will grow your business. 

Fresh Content

Consumer
Recommended
Organic Produce Sales Increase in the U.S.
While the typical organic consumer can be difficult to pinpoint, research from The Hartman Group highlights a few general themes: consumers' expanding food literacy, increasing focus on health and wellness, heightened environmental consciousness, and growing demand for transparency.
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Floral
Color Affects Mood, Behavior in Marketing
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Retail
Top Takeaways About Retail From Consumer Panel
Hint: Consumers are using their digital devices in-store less than you think.
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Food Safety
FSMA Resources
The Food Safety Modernization Act will place additional requirements on trade in produce. Food safety remains one of the most crucial issues to our trade and to the well-being of our customers.
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Global Trade
Exporting Fresh Fruit and Veggies to China
This report is a must-read for anyone looking to export produce to China.
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Issues Leadership
Changes Ahead for Nutrition Facts Label
The new labels will be required by July 26, 2018.
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Talent Management
Women Leaders Step Into Industry Roles
Women are already having a profound effect on how the food and beverage industry develops and markets products.
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Foodservice
Flavor Trends Drive Consumer Demand
Having a unique flavor is a great way to differentiate a product from the competition.
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Consumer
For Sophisticated Weight Managers, Healthy Lifestyle More Important Than Diet
Over half of U.S. adult consumers are trying to lose weight. Produce marketers have an opportunity to find ultra-convenient ways to deliver fresh products to those concerned with overall health.
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