A Vibrant Future of Fruit, Vegetables and Floral

IFPA is a trade association that grows prosperity for all companies in the global fresh produce and floral supply chain.

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Fresh Produce for a Healthier America

Explore IFPA's key policy recommendations to the MAHA Commission, advocating for increased fruit & vegetable consumption, improved nutrition clarity, and systemic health reforms for a healthier America.

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A mix of overlapping U.S. $100 bills and fresh carrots, with text overlay discussing co-pays and health.

Image of a hand holding a card by a card reader, with text about frisée and wellness, alongside fresh greens.

A hand reaching for a pill bottle on a shelf above a hand picking a red apple from a tree.

Image contrasting supplements with succotash and text about the importance of fruits and vegetables.

Divided image with text about watermelons and health, a smartwatch displaying a heart rate, and sliced watermelon.

IFPA’s policy recommendations to the MAHA Commission reinforce a commitment to reducing diet-related diseases and improving public health nationwide.

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Coming Together with Purpose

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Tariff Resources

Stay updated on tariff policies and regulations with IFPA resources. Access guidance documents, webinars, consultations and regulatory updates to manage your obligations.

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A woman on the phone pushes a shopping cart in a supermarket, with a child reaching for a yellow bell pepper. Unlock insights into Consumer Trends for 2025!

Download "The State of the Consumer 2025" report now and stay ahead with key trends and data. Visit our page to get the full report!

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Upcoming Events

October 16-18, 2025 | Anaheim, CA

The Global Produce & Floral Show

Meet the entire fresh produce and floral supply chain, make lasting connections and reconnect with peers at The Global Fresh Produce & Floral Show.

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August 6-7, 2025 | São Paulo, Brazil

The Brazil Conference & Expo

The Brazil Conference & Expo the meeting point for retail buyers, executives & industry leaders dedicated to the fresh produce supply chain in Brazil.

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October 16-18, 2025 | Anaheim, CA

The Global Produce & Floral Show

Meet the entire fresh produce and floral supply chain, make lasting connections and reconnect with peers at The Global Fresh Produce & Floral Show.

Learn more

August 6-7, 2025 | São Paulo, Brazil

The Brazil Conference & Expo

The Brazil Conference & Expo the meeting point for retail buyers, executives & industry leaders dedicated to the fresh produce supply chain in Brazil.

learn more

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Take Your Produce & Floral Career to the Next Level

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Our Mission

We lead and drive change for our members and the produce and floral industry on the national and global stage. We create beneficial changes through action.

We connect individuals and organizations with ideas and data, and with each other, across the supply chain and across the globe.

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We educate, spread insight and experience, spark dialogue and share solutions. We keep a pulse on important trends and solutions across the world, both inside and outside our industry.